- Podfest Messenger
- Posts
- 10 Biggest Podcast Mistakes You Need to Avoid
10 Biggest Podcast Mistakes You Need to Avoid
Forwarded from a friend? Click below to subscribe!!
Podcasting can be a great way to share your thoughts and ideas with the world, but not if you’re making some of the biggest podcast mistakes.
In this guide from Castos, we’ll teach you the 10 biggest mistakes to avoid to ensure you’re approaching this powerful medium like a pro while eliminating rookie errors. With the right knowledge, you can create a successful podcast that will engage and entertain your listeners.
Podcasting is a great way to connect with an audience and share your passion for a particular topic. However, before you launch your podcast, it’s important to have a clear goal, niche, or target audience in mind.
Without a clear focus, your podcast is likely to meander and fail to captivate listeners. Additionally, you won’t be able to effectively market your show or build a strong following. Read More
Article originally published on Castos.
Edison Research/SXM Media
Conducted by Edison Research for SXM Media, The Women’s 2022 Podcast Report captures the listening behaviors of women across the nation to determine and explore new growth, emerging themes and established demographics. Stemming from previous studies like the Latino Podcast Report and Black Podcast Listener Report, this report is the next iteration in SXM Media’s endeavor to elevating underrepresented voices.
Highlights
As we see with podcast listeners overall, women monthly podcast listeners stand out from total U.S. women ages 18+. They are:
Younger (48% more likely to be ages 18-34)
More likely to be in the workforce (47% more likely to be employed full time)
Higher income (36% more likely to have household income of $100k or more)
Highly educated (22% more likely to have a college degree)
More likely to be Moms (33% more likely to have children under 18)
Join Megan Lazovick, Vice President at Edison Research, and Melissa Paris, VP Sales Research and Analytics at SXM Media, on Wednesday, December 14th at 2:00 p.m. ET for a webinar presentation of the findings from the Women’s Podcast Report. Register Here
AdvertiseCast November 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of nearly 3,000 shows, including more than 225 exclusive podcasts.
For November 2022, the average CPM rate was $24.76 for a 60-second ad spot. That figure is slightly up compared to last month (October 2022 avg. CPM rate: $23.98) and has increased year-over-year (November 2021 avg. CPM rate: $23.21) by just over 6%.
The three highest CPM categories in November based on delivered advertising were:
Kids & Family $28
Science: $27
Technology and Health & Fitness: $26
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, TV, and News, which averaged in the low twenties in November.
🎤 🎧 Powerless Yet Unstoppable is hosted by David Consiglio. The podcast was created to spread the great news of Jesus Christ! Our purpose is to glorify God, our passion comes from the Holy Spirit and our production is to fill God's Kingdom.
🎤 🎧 A hybrid relaxation/storytelling/comedy/science/adventure podcast. Join Scientist and Explorer Jonathan Peter Atwood as he tells stories about his adventures all over the world and beyond on The Quiet Journeys of Professor Atwood. Music, ambient sounds and sound effects all combine with Jonathan’s narration to help you chill, reduce stress, and enjoy a quiet, comforting sleep.
Podcast veteran Chris Mancini (Comedy Film Nerds, Ear Buds: The Podcasting Documentary) understands that people have trouble relaxing these days, and that the overall stress of everything can be a bit much. So he has created a new narrative relaxation podcast The Quiet Journeys of Professor Atwood, which combines science, adventure, comedy and soothing soundscapes in a scripted series intended to help people relax, reduce stress and drift off to a peaceful sleep. Original music and sound design by Ron Tanski.
A Podfest event is so much more than just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.
Whether you're new to podcasting or a veteran podcaster looking to innovate and improve your podcast, our easy-to-understand Conference Topics allow you to customize a daily agenda based on what you're most interested in learning. No matter your skill level or experience, PODFEST has plenty to offer!