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10 Tips for Connecting with Your Podcast Audience on Social Media
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Social media is an important tool to build meaningful relationships with your podcast listeners. But you’ll want to make sure you’re doing it right. The skills required to build online relationships are different than the skills needed to promote your podcast online.
Dedicate time cultivating relationships on your social media platforms of choice. Real relationships take time to develop. You should dedicate time specifically toward interacting with your listeners. If you only have limited time to do so, consider limiting the number of social media platforms on which you engage with your listeners. For instance, be all-in on Twitter, or Instagram, or Facebook, rather than dabbling on all three. Once you choose your platform, simply tell your listeners where you spend your time, they will follow.
Be genuine. When creating your podcast, you have the power of post-production editing to make sure that the words people hear are exactly what you want. While you can also thoroughly review and edit yourself before each social media post, there is an easier way. Simply be sincere and genuine as you interact with people on social media. By composing relatable posts and tweets, you are setting a solid base for natural relationship building to occur even if not every word you share is perfect.
Be positive. While online, sarcasm and snark rarely come across as intended. This often leads to hurt feelings and anger. You can avoid this in your social media interactions if you simply stay positive in your messages. Read More
Artical originally published on Podcast Insider, Blubrry's Official Blog.
Podcasts have become an effective way to share information, tell inspiring and influential stories, as well as be a valuable tool for businesses.
Here are some ways that a podcast can help your business:
Boost brand awareness: Using a podcast is a terrific way to expose your company to new audiences. You may reach a larger audience and raise awareness for your company by producing a podcast and publishing it on major platforms like Apple Podcasts, Spotify, Google Podcasts, and YouTube.
Establish thought leadership: Using a podcast to position your company as a thought leader in your space can be very effective. You can establish yourself as an SME (Subject Matter Expert) and authority by discussing insights, industry-specific knowledge, and best practices on your podcast. Read More
Article originally written by Erik Cabral and published on LinkedIn
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