11 Tips on How to Grow Your Podcast and Build Your Audience

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Podcasting has become a popular medium for sharing stories, insights, and expertise with a wide audience. However, creating great content is just the first step. To ensure your podcast reaches its full potential, you need to invest time and effort into podcast marketing and growing your audience.

In this blog post, we’ve gathered the most important tips we picked up at The Podcast Show 2023. It’s a two-day event, which takes place every year in London. It showcases leading global brands, innovative technologies, and solution providers dedicated to serving and advancing the podcasting community.

The tips we’ve compiled for you below are learnings from one of the best talks, in my opinion, at this year’s PSC called “Utilising Media Buying And Social Media To Grow Your Audience. Speakers Brian Green from Advertisecast – a network for buying and selling podcast advertising, Chris Krimitsos from Podfest Expo – one of the biggest podcast communities for people passionate about podcasts; and Steffen Hopf from Julep – an AdTech company from Germany that helps to monetise, host, and distribute podcasts; were exploring the subject of growing your podcast and building a loyal listener base. Read More

Article originally published on Outspoken Voices

Community Hot Take

If you are like most podcasters, you will have asked yourself how to make your podcast stand out. But without resorting to plastering paid ads everywhere or barraging people with pleading emails? And perhaps you have also wondered how the latest AI tools like Chat-GPT can help in the process. Well, it's time to discover our one-of-a-kind SEO for Podcasts course!

This free email course is designed not to bore you with technicalities but to help you grasp the massive opportunities SEO presents for boosting your podcast's visibility. Even if you're a self-proclaimed "I-hate-SEO" skeptic; you might just have a change of heart, or at least become SEO-curious after joining. And who knows? You might even find yourself turning into an SEO advocate. Read More

Identifying a medium’s return on ad spend is tricky, but Acast set out to do just that. After conducting a study with 250 advertisers and marketers, it says two-thirds (67%) of podcast ad buyers say that every $1 spent on podcasts returns between $4 and $6 for their brands. And another 30% say they get a $2 to $4 return for each dollar they spend on podcasts.

The U.S.-focused study, conducted this month with Attest, found one in five advertisers say they put their return on podcasts at greater than $6 for every $1 spent on the medium. That was the most of any medium tested. It’s noteworthy that for the other audio medium, broadcast radio, 13% of marketers also say that they got a better than six-times return on their audio investment. Read More

Article originally published on InsideRadio

Podcast Career Opportunities

 🎤 🎧 Named 2023 Best Personal Finance podcast by Bankrate.com, The Stacking Benjamins Show has a light and friendly tone. Hosts Joe Saul-Sehy and OG aim to make financial literacy fun for all as they sit around the card table in Joe's Mom's half-finished basement and talk with experts about personal finance, saving, investing, and important money trends.

As Fast Company once wrote, the Stacking Benjamins podcast "strikes a great balance of fun and functional." So join Joe and OG every Monday, Wednesday and Friday as they read your letters, discuss major headlines, and throw in some trivia and laughs for free.

 🎤 🎧 The Accidental Swingers Podcast chronicles the tales of Myrina and Tristan, a longtime married couple who accidentally stumbled into the swinger lifestyle. They discuss and navigate the topics of consensual non-monogamy, open relationships, sex-positivity, kink, alternative love and lifestyles. Listen to their adventures, learn their lessons, laugh at their misadventures, and enjoy their amazing journey.

🎤 🎧 Learn something new every day on Everything Everywhere Daily!

A Podcast for Intellectually Curious People! Learn something new every single day. Everything Everywhere Daily tells the stories of interesting people, places, and things from around the world and throughout history. Topics covered include, but are not limited to, history, science, geography, and culture.

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Morning meditations created for those who identify as women or anyone who feels called to listen. 💗 Start your day with a moment of mindfulness with the Morning Meditation for Women podcast. Whether you’re new to meditation, trying to kickstart your meditation practice, or a seasoned meditator, you’ll love these quick meditations designed to start your day with intention, love and a deep sense of peace. Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.

Morning Meditation for Women

Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.