20 YouTube Metrics You Need to Know to Grow Your Show

With YouTube being the #1 platform for podcast consumption, it’s important that we as podcasters understand the platfom. The following article will break down 20 of the most important YouTube KPIs that you need to know.

What is a KPI?

A key performance indicator (KPI) is a quantifiable metric used to evaluate the success of a project, organization, or person in achieving specific objectives. KPIs provide measurable insights into performance, which helps you assess your progress and make informed decisions.

For instance, many businesses use revenue as a KPI because it represents the health of the business. If revenue goes up, things are clearly going well. If revenue falls, some changes might be in order. 

What are YouTube KPIs?

A YouTube KPI is – quite simply – a KPI that applies to your YouTube channel or video. You can use your KPIs to monitor the growth and success of your channel. You can find them tracked in your YouTube analytics dashboard. Read More

Article originally published on Castos.

Community Hot Take

Highlights of the December 2023 rankings include :

  • US UMA was down or flat for all of the Top 20 publishers in December 2023 over November 2023 (same as in December 2022).

  • The average US Unique Monthly Audience for the Top 20 publishers was down 13% month-over-month and down 13% over December 2022.

  • Total Global Downloads for the Top 20 publishers were down 19% month-over-month and down 24% year-over-year, due largely to modified download behavior by iOS 17 as it continues to be adopted by podcast listeners.

  • NPR News Now claimed the #1 spot on the Top 20 Podcast ranking.

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Let us know what your worst review is and we’ll feature it in an upcoming issue of The Messenger. Email us here with the subject line: Worst Podcast Review.

With podcast engagement on the increase, podcasts have become one of the top tools that marketers can leverage. Nearly 60% of all US consumers who are older than 12 listen to podcasts, according to podcast statistics shared by Statista. What’s more, the number of podcast listeners has basically doubled in 10 years. These numbers have a positive impact on podcast ad revenues too. According to online data shared by eMarketer, it’s anticipated that podcast ad revenues will be more than $2 billion in 2023.

This podcast ad revenue calculator has been developed to allow you to calculate the estimated podcast ad revenue easily. Check it out! 

In 2022, we launched the PodValue Initiative within PodMatch. It’s a profit-sharing program where we pay podcast hosts who use our platform. (How it works: Use PodMatch to find your guests, then get paid.) We had a very ambitious dream to put a quarter million dollars back into the hands of podcasters.

I am proud to announce that we have reached this goal!!!

Here’s how it went down:

  • 2022: $72,802.70

  • 2023: $185,364.47

  • Total: $258,167.17

Today at PodMatch HQ, we’re celebrating the podcasters who have been part of this. THANK YOU so much for trusting us and allowing us to play a small part in your success!

It’s not about the money, and it never will be. It’s about serving listeners through the vehicle of podcast interviews. It’s an honor and joy to help positively impact the bottom line of the indie podcasters who are making the world a better place! Learn More

Podcast Career Opportunities

 🎤 🎧 Old and New Testament with My Mom features casual conversations on the Old and New Testament between mother and daughter.

Barb (“mom”) is a respected Bible teacher with degrees in history and religious studies and has a passion to help people know the Lord through His word. Barbara lives in Central Florida and teaches Sunday School at her local church.

Kim grew up in church and heard Bible stories in Sunday School, but she struggles to make sense of some of the more challenging parts of the Old Testament. She asked her Bible scholar mom to help her have a better understanding of it all. Kim lives on the west coast of Florida and teaches at a local public elementary school.

🎤 🎧 Let’s Talk Memoir is a podcast for memoir lovers, readers, and writers, featuring interviews with memoirists about their writing process, their challenges, and what they’ve learned about sharing the most personal of narratives. Hosted by writer, speaker, and memoirist Ronit Plank, each episode of this limited series highlights different aspects of the memoir-writing experience, and offers writing tips, and inspiration.

 🎤🎧 Roman Prokopchuk’s Digital Savage Experience shares stories of what people had to overcome to get to where they are now. Find out what their journeys were like, what motivates them, and weaknesses they've turned into strengths. From ceos, and athletes, to everyone in between. Learn from them and grow with them.

My name is Roman Prokopchuk and I'm the Founder and CEO of Nova Zora Digital. I'm the digital savage, a self made digital marketer that got into it out of necessity, and developed a passion for it, and for learning. Learn from my guests and myself how to level up in all aspects of life.

 🎤🎧 Why We Podcast podcast features guests who have grown their businesses through podcasting. Hosted by Vikram Rajan, the co-founder of Videosocials.net, a community for lawyers, accountants, consultants & coaches who grow through word-of-mouth marketing.

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