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Edison Research Releases the 2022 Spoken Word Audio Report
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New report shows Gen Z spends 214% more time with spoken word than 13-34s did in 2014
Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest Spoken Word Audio Report released from NPR and Edison Research today. The fourth iteration of the annual report explores the ways spoken word media consumption in the U.S. has increased over time, including the number of listeners, and how long they listen.
This year’s study also includes a special focus on how younger demographics are increasingly more interested in the medium, and reveals a 214% increase in listening to spoken word audio among those age 13-24. Key findings from the study include:
The number of spoken word audio listeners continues to increase.
Spoken word’s share of all audio is increasing among all listeners.
Listeners age 13-24 show the most explosive growth with share of spoken word audio.
For the first time ever, daily spoken word audio listeners spend a majority of their audio time with spoken word.
The findings were presented in a webinar hosted by National Public Media (NPM) VP of Sponsorship Marketing Lamar Johnson and Edison Research VP Megan Lazovick and are available now at npr.org/spokenwordaudio. Read More
Article originally written and published by Edison Research.
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