2023 Spotify Podcast Trends Report

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Image: Megaphone by Spotify

The 2023 Podcast Trends report is here! It’s free to download and full of new and actionable insights for podcast advertisers and publishers to help them better understand and reach their audiences.

Podcasts are a key driver of social and cultural conversations. They extend cultural discussions, start new ones, and provide connection in a world where people are seeking an alternative to headline-skimming and surface-level social media posting. People want to dive deeper and discover more about culture, the world, and themselves, so they turn to this authentic, audio-led format. It’s with this grounding in culture that we introduce the second iteration of our Podcast Trends Report.

On Spotify, our audience’s relationship with our catalog of over 5 million podcasts (including 100,000+ video podcasts) both reflects and creates culture. Since many podcasts are written and produced in near real-time on a weekly — or even daily — basis, they have their finger on the pulse of culture and drive the conversation forward. Whether it’s unearthing important stories like Stolen, commiserating with fellow moms and dads on Parenting Hell, or laughing along with comedians on El Podcast de Stand Up de Spotify, there’s a podcast for everyone. Read More

Article originally published on Megaphone.

Community Hot Take

Thanksgiving isn't all about turkey and mashed potatoes. But if you're having trouble focusing on what to be thankful for during a stressful year, one of them should be podcasts, because podcasts are always there for you—even when it comes to reminding you of all the things you have to be grateful for. Here are 10 shows that might help you put the "thanks" back into Thanksgiving. Read More

Article originally written by Lauren Passell and published on Lifehacker.

PodcastersGPT is a specialized AI assistant for those with a ChatGPT Plus account, designed to guide both new and established podcasters through the intricate process of launching, growing, and monetizing their podcasts. This digital mentor is equipped with extensive knowledge and resources tailored specifically to the podcasting industry.

For new podcasters, PodcastersGPT offers a step-by-step method to launch a podcast, from conceptualizing the idea to the final launch. It provides assistance in crucial tasks such as selecting a unique podcast name, researching name availability, securing a relevant URL, and creating engaging cover art and show descriptions. It also offers guidance on structuring the show, determining the right podcast categories for visibility, and setting a sustainable recording schedule.

For established podcasters, PodcastersGPT delves into advanced strategies for show growth, brand awareness, audience engagement, and monetization. It advises on leveraging SEO, understanding and targeting the right audience, creating compelling content, and effectively using social media and other marketing tools for promotion. Additionally, it offers insights into creating engaging episodes, whether solo or with guests, and best practices for recording quality audio. Learn More

Get Tickets for Your City!

Podcasting has evolved into a dynamic and influential platform for content creators, but understanding the business and legal aspects is essential for success. In this engaging and informative workshop, attendees will gain valuable insights into podcasting that will enable them to thrive in this competitive field.

In this free, live online workshop, attendees  will learn:

  • The 3 prerequisites to truly professional results as a podcaster

  • 4 essential components to a solid, professional, businesslike approach to podcasting (or any entrepreneurial activity)

  • The 5 biggest mistakes podcasters make that hold them back from easy growth and success

  • How to quickly and easily get your podcast's business and legal affairs in order, (without hiring expensive attorneys.)

Gordon Firemark is an experienced media and entertainment lawyer and the leading expert in podcasting law. He has worked with some of the biggest names in podcasting and has helped countless podcasters to protect their podcasts and grow their audiences. Learn More

Podcast Career Opportunities

 🎤 🎧 Congratulations to Jessica Silverman on reaching her 100th episode milestone!

From corporate to the creative life, Jessica Silverman stepped away from a six-figure career in venture capital in San Francisco to start her own venture, all inspired initially from a podcast!

Learn how in this powerful show full of golden nuggets to help you learn how you can come ALIVE in your creative prowess, while creating financial + energetic flow. Each episode will help you uncover the secrets to debunking the "starving artist" myth!

 🎤 🎧 Jessica Kramer hosts The Based Catholic, a variety show with different segments coming at all things from a 'based' Catholic perspective...takes often not included in the culture and liturgical wars & ongoing intra-conservative debates.

🎤 🎧 Welcome to Kenny The Sports Guy Podcast hosted by Kenny Servera where he covers various topics around the sports world.

As a Latino living in the Bronx, New York, sports is essentially a way of life. After a failed dream of being a professional sports athlete, a new challenge awaited Kenny in the world of sports podcasting. Kenny is a huge fan of the New York Yankees, New York Jets and the New York Knicks (sadly) and enjoys Obstacle Course Racing, going to sporting events and giving his voice in sports topics.

🎤 🎧 The Produce Industry is very complex and covers A to Z literally Asparagus through Zucchini. On The Produce Industry podcast, we will discuss all types of markets foreign and domestic including Supply, Demand, Logistics, Technology, Food Safety, Sustainability, Industry Categories, Market Reports and Industry news, and more!

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