6 Podcast Marketing Tactics to Grow Your Audience in 2025

2024 was a busy year in podcasting. 

There were many shifts in the industry when it came to advertising, video podcasting, and AI in audio, but even with these innovations or changes, one key challenge has stayed the same: podcast growth. 

Understanding how to effectively and efficiently grow your podcast audience continues to be one of the top challenges faced by podcasters. In fact, in the 2024 Podcast Marketing Trends study, 42.5% of respondents cited “understanding which specific strategies are effective” as the number one challenge. 

And listen, we’d love to wave a magic wand and have the answers to how you’re podcast will take off, but it just doesn’t work that way. There isn’t and will never be a one-size-fits-all strategy (and if you’re being sold this… run). 

So what do we do instead? It’s trial and error, experimentation, getting to know your audience really (really) well, and being a little creative. Read More

Article originally written by Alison Osborn and published on CoHost.

Minnect is a platform that facilitates direct, one-on-one connections between users and renowned experts across various fields, offering personalized advice and coaching. Users can choose from text answers, video responses, or live video calls to receive tailored guidance from professionals they admire. The platform features experts such as Chris Cuomo, Tulsi Gabbard, and Patrick Bet-David. Additionally, Minnect provides opportunities for individuals to monetize their expertise by offering consultations, and it serves as a resource for podcast hosts to book esteemed guests. Learn More

Done right, podcast interviews sound easy. Conversation flows effortlessly from one topic to the next and both the host and guest sound like they’re enjoying themselves. But that doesn’t happen by magic. Interviewing is a skill. And it takes practice.

It’s about genuine interest, digging deeper, extracting stories, defining the unclear, avoiding awkwardness, and being conscious of all that at the same time. If a guest isn't giving you much, it’s not their fault. It’s yours. As the interviewer, it’s your responsibility to create something worth listening to. Read More

Article originally written by James Deeney and published on Podcast.co.

In this video, Sean Cannell and guest Michael Stelzner discuss pivotal changes shaping the future of social media. They dive into three major trends: the shift from subscriber-based algorithms to interest-driven content, the growing demand for authenticity over highly polished productions, and the disruptive power of AI in the creator economy.

With platforms prioritizing engagement over follower counts, the emphasis is on attracting the right audience rather than a broad one. The conversation highlights strategies for adapting to these trends, from storytelling and vulnerability to leveraging AI for enhanced productivity and creativity. Whether you’re a new creator or an established influencer, this episode offers invaluable insights to thrive in a rapidly evolving digital landscape. Watch Here

The latest Podcasting Industry Report highlights significant trends among independent, interview-based podcasters. Despite a total of approximately 2.7 million podcasts, only about 381,000 are active, with a mere 34,913 considered "Actively Established"—defined as having released over 100 episodes with consistent quality improvements. These established podcasts account for 95% of total podcast listenership, underscoring the importance of longevity and consistency in building a substantial audience.

The report also reveals a high attrition rate among new podcasters, with many discontinuing their shows before reaching the 100-episode milestone. This trend suggests that while the podcasting industry offers significant opportunities, success often requires sustained effort over time. Read More

Article originally published on Podmatch.

Podcast Career Opportunities

🎤 🎧 Welcome to "Talk Your Abs Off," your go-to podcast for all things health & wellness! Whether you're a fitness enthusiast, a busy professional, or just starting your journey towards a healthier lifestyle, this podcast is designed to inspire, educate, & motivate you to stay consistent on your path to better health.

Join us as we host expert guests, share real-life stories, & provide actionable advice to help you stay committed to your goals. With "Talk Your Abs Off," you'll discover that maintaining a healthy lifestyle is not just about physical appearance but about fostering a balanced life.

🎤 🎧 Expert Authority Effect™ Interviews is the Top 100 Entrepreneurship podcast where 2x #1 International Best Selling Author, Speaker & CEO Mario Fachini interviews industry-leading authors & experts and has them share their best publishing, marketing, and business strategies so you can learn how to implement them in your own business. Now's YOUR time, so prepare to shine!

 🎤 🎧 On The Language of Play, you will find solutions to …get kids to listen better with clear communication and boundaries that benefit kids. All while enhancing your relationships!
My mission is to help puzzled, busy, worried parents read their child’s behavior as communication.

When we understand what they are communicating, WE start to communicate differently.
This is true of children with normal language development, children in dual language homes, and children with language delay.

 🎤🎧 AP History Help is the premier podcast for all students taking (or thinking about taking) AP History classes in high school. From skills to content to tips and pointers, Wendy will not only help you get through AP US History, AP World History, and AP European History, but she'll coach you to success on the AP exam.

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