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7 Methods to Make Money from Your Podcast
When considering starting a podcast, many wonder, “How do podcasters earn money?” Starting a podcast can not only be an incredible way to build stronger connections with your audience, but it’s also a lucrative business opportunity. When figuring out how to make money from podcasts, you can consider everything from sponsorship to live events, no matter your experience level.
While not every podcast becomes an overnight success, consistent content creation and innovative monetization strategies can turn your podcast into a profitable business move. Depending on your audience size, niche and the monetization methods you choose, earning potential can be anywhere from hobbyist level to full-time income.
1. Sponsorships And Advertisements
One of the most apparent ways podcasts earn money is with ads. Podcasters can sell ad space as host-endorsed ads or through programmatic ad platforms.
Host-read ads are ads where the host personally endorses a product. Given the personal endorsement, these ads typically cost the brand more. They’re highly effective when the host genuinely believes in the product. On the other hand, programmatic ads allow the host to have a hands-off approach. The platform will insert ads dynamically. Typically, the host is paid less for this type of ad, but it also requires much less effort. Read More
Article originally written by Kristen Bousquet and published on Forbes.
When you want to make a video, there’s a lot to consider. What will it be about? Where will you film it? What should the script say? How are you going to edit this thing? Answering those questions is one part of what video pros call preproduction: the preparation you do before you produce a video.
Preproduction might sound like overkill if all you’re making is a video where you talk into the camera for two minutes. Especially because it can take a lot of time; time you’d probably rather spend making the video. So it’s tempting to skip it and just charge ahead.
“I think of preproduction like studying for a test. And who likes to study?” says Ramdy Marte, a Video Creator at Descript. Read More
Article originally written by Ashely Hamer and published on Descript.
In this video, Jerry Potter does a great job of clearing up the confusion between regular YouTube videos and YouTube podcasts. While they might look the same on the surface, there are important differences in how they’re uploaded and categorized.
YouTube podcasts are placed into dedicated podcast playlists, which makes them show up in specific spots like the YouTube Music app and the “Podcasts” tab on your channel. Jerry also explains how to avoid duplicate episodes showing up, which is something that can happen if you upload a video version while also syncing the show through an RSS feed. Watch Now
The latest numbers show an interesting contrast in the podcasting world. Interest in podcasts is high, but a lot of independent, interview-style podcasters are struggling to stay in the game. While there are millions of podcasts out there, only a small fraction are active, and even fewer are actually gaining traction. Just 10% of independent shows make it past the 100-episode mark over two years. That’s where most of the listenership is going. In other words, if you can push past the early stages and stay consistent, you’re already in rare air.
That top 10% is pulling in about 95% of the attention. What does that tell us? Simple, consistency wins. If you're serious about building an audience, you need to keep showing up with quality episodes, week after week. It takes about two years and 100 episodes to start seeing real results, but most podcasters tap out way before that. The takeaway here is clear: put systems in place, keep a solid guest pipeline, and stay committed. That’s how you break into the top tier and start seeing your show really make moves. Read More
Report originally published on Podmatch.
🎤 🎧 Trust Your Innersense™ with Joanne Starkman invites you to slow down, reconnect, and come home to yourself. Rooted in self-love and everyday rituals, this podcast explores what it means to live with intention—starting with the relationship we have with our bodies, our breath, even our hair. Joanne, a holistic beauty founder and gentle guide, shares real conversations and mindful practices to nourish your inner and outer world.
🎤 🎧 Built for the Cold is ICE COLD RESILIENCE. How to go through the D's (debt, despair, death, demoted, de-edified, amongst others) of life and not blame the G-O-D. Joe Wanner invites you to join Generation Zero—where excuses, victimhood, and critics hold no power. This podcast brings you three 'cold' segments: Ice Cold Resilience for staying strong in life's storms, Melting Your Cold Audience for mastering cold calls and networking, and Ice Cold Peak Performance Health Systems for building unstoppable health habits. Transform your health, business, and mindset with the coolest strategies around!
🎤🎧 Hosted by Dr Agi Keramidas, Personal Development Mastery delivers actionable insights in self-mastery, self-improvement and personal growth for busy professionals seeking a purposeful, fulfilling life. If you're committed to personal development and self mastery, this podcast is your trusted companion. Whether you're feeling stuck, striving for more, or ready to take aligned action, each episode helps you gain clarity, confidence and transformation.
🎤🎧 Welcome to the epicenter where life’s richest layers are uncovered. The Potpourri Place Podcast is not just another interview show — it’s a movement. A magnetic blend of entrepreneurship, leadership, personal mastery, resilience, and real talk that pulls you in and won’t let you go. Featuring everyday warriors, industry pioneers, cultural architects, and visionary creators, this podcast peels back the highlight reels and gets straight to the human experience — raw, unfiltered, and electrifying. Every episode is a front-row seat to the emotional, tactical, and transformational power of real conversations.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”