Big Podcast Energy: How to Get It!

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Forget about massive shows, long ads, and large budgets. Campaigns with big podcast energy use strategy and scale—and the right network—to reach their goals.

There are some big podcasts out there, with even bigger names. We’re talking Office Ladies, Conan O’Brien Needs a Friend, and StarTalk with Neil deGrasse Tyson. And with inventory for these shows often selling out, it’s easy to develop a bit of podcast envy. But advertisers of all sizes need to remember something very important—it’s not just the size of the podcast that makes campaigns successful, it’s how you use your ad spend.

Big podcast energy (BPE) isn’t about running the longest ads on the biggest shows or brands with the deepest pockets scoring all the space. BPE is about strategy with swagger: flexibility, format, position—and yeah, the right podcast network.

If you want to extend your campaign into all the right places, here’s how to get BPE. Read More

Article originally published on SXM Media

Community Hot Take

At the end of the day, grabbing hold of your audience’s attention is key to a successful branded podcast.

Finding the right podcast length is one of the key elements for holding a listener’s interest and also increasing audience retention, user interactions, and overall engagement.

But how do you determine how long your podcast should be?

‍As shown in CoHost’s State of Branded Podcasts report, the most popular length for branded podcasts is 21-30 minutes, followed by 41-50 minutes. Read More

Article originally posted on CoHost.

You’re invited to the Outlier Podcast Festival powered by KaSa Media Productions, a traveling event held in various cities across the country! This is an intimate opportunity for those in the podcasting community to collaborate with both indie talent and industry giants. So whether you're an outlier yourself or just love podcasts, this is definitely an event not to be missed!

Empowering Indie Voices

In the dynamic world of podcasting, where narratives weave and voices resonate, the Outlier Podcast Festival stands as a beacon of celebration for the unsung heroes – the indie podcasters. Set to grace the vibrant city of Salt Lake City this September, the festival promises an immersive experience that is all about embracing authenticity, forging connections, and amplifying the art of podcasting. Get Tickets

Podcast Career Opportunities

 🎤 🎧 Canadian True Crime is a fully independent podcast that unravels and analyzes thought-provoking crime cases through immersive, narrative, non-fiction storytelling.

Episodes are scripted using information and facts already on the public record, including court documents, inquiry reports, news archives, and relevant studies and statistics.

Canadian True Crime was created by Kristi Lee at the end of 2016. She is the narrator of the podcast as well as the primary writer and producer, with regular contributions from a talented group of audio editors, writers, and researchers.

🎤 🎧 Learn how to create great relationships, feel happier, grow as a person, achieve your ideal career, and make good things happen in your life. Host Dr. Lisa Marie Bobby is a psychologist, marriage and family therapist, certified life coach and founder of Every week she answers your questions, interviews inspiring experts, and brings you new ideas to help you create the Love, Happiness and Success that you deserve.

 🎤 🎧 Join your online big sisters Courtney and Renee as they delve deeper into the realities of navigating adulthood, sisterhood and more. To My Sisters is the podcast you needed - promoting the holistic wellness, growth and development of a community of sisters across the globe.

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