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Blubrry Partners with Podpage to Help Podcasters Build Search-Friendly Websites More Easily

Blubrry Podcasting is partnering with Podpage to give podcasters a simpler way to create professional, automatically updated podcast websites powered directly by their RSS feed.

Blubrry is partnering with Podpage to make it easier for podcasters to create professional podcast websites that automatically update through their RSS feed.

The partnership is designed to help creators quickly build a central online hub for their show without needing advanced web design or technical experience. Episodes, show notes, and podcast updates sync automatically, reducing the time and effort needed to maintain a website.

The move reflects a growing trend in podcasting: creators looking for more ownership over their audience, content, and discoverability outside of social media platforms.

What this means for indie podcasters

  • Creating a podcast website is becoming faster and more accessible

  • Websites can help improve discoverability through SEO and searchable content

  • Podcasters can build stronger direct relationships through email lists and owned platforms

  • Having a “home base” for your show is becoming increasingly important as podcasting expands beyond audio alone

For indie podcasters especially, tools like this lower the barrier to building a more complete creator ecosystem—without adding another complicated workflow to manage.

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    • Join us for a fun time of networking, learning, and sharing podcasting tips. Presented by Podmatch and Morgan James Publishing and brought to you in partnership with Podfest and Audacy.

    Join us in Pittsburgh, Pennsylvania

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Partner Spotlight: PHONT

RSS.com Releases New Podcaster Insights Survey

A new survey from RSS.com offers a snapshot of what podcasters are prioritizing right now and the results reveal an industry that’s becoming increasingly intentional, independent, and community focused.

While audience growth remains a top goal, many creators also identified flexibility, creative freedom, and meaningful connection as major reasons they continue podcasting. The report also highlights ongoing challenges around discoverability, monetization, and consistency.

The reality? More podcasters are realizing success isn’t just about download numbers anymore, it’s about building something sustainable and aligned with their goals.

What’s Behind It?

  • Independent creators are balancing podcasting alongside full-time jobs and businesses

  • Discoverability remains one of the industry’s biggest frustrations

  • Many podcasters are monetizing slowly or not at all

  • Creative ownership and audience connection continue to drive long-term motivation

  • Burnout and consistency challenges remain common across the industry

Underlying Questions

Podcasting has long been associated with growth metrics:

  • downloads

  • rankings

  • sponsorships

But many creators are beginning to define success differently:

  • creative fulfillment

  • flexibility

  • community

  • personal brand growth

  • long-term sustainability

As the industry matures, there’s growing tension between podcasting as a business and podcasting as a meaningful creative practice.

What are your thoughts?

Is this…

  • A healthy shift toward more sustainable and purpose-driven podcasting?
    OR

  • A sign that traditional monetization and growth are becoming harder to achieve?

We would love to hear your thoughts. Reply to this email and let us know. We would love to feature your responses in our weekly Messenger!

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