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- Cumulus Media Podcast Insights - Fall 2022
Cumulus Media Podcast Insights - Fall 2022
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Cumulus Media and Signal Hill Insights
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness.
Each year, as part of the Podcast Download, perspectives on advertiser and agency attitudes towards podcast advertising are included. Since 2015, Cumulus Media has commissioned an annual Advertiser Perceptions study of 300 national marketers and media agencies probing four key measures of podcast advertising engagement:
Discussion: Have you and your colleagues discussed podcast advertising for potential media investment?
Consideration: How likely are you to consider advertising in podcasts in the next six months?
Intention: How likely are you to actually advertise in podcasts in the coming six months?
Usage: Do you currently advertise in podcasts?
The eighth annual study conducted in June 2022 reveals significant growth in podcast advertising consideration and activation. Read More
You can download the full version of the Cumulus Media and Signal Hill Insights Podcast Download - Fall 2022 Report here.
wavve.co
Implemented as part of a digital marketing strategy, podcasts can amplify your existing marketing channels. They direct and encourage customers to visit your website.
Whatever your target market, it’s likely they’re already listening to podcasts. These can cover anything from celebrity hot takes on the news to friendly chats about mental health.
Just as the content of podcasts is diverse, so are the podcast hosts. Anyone can start their own podcast on a topic of their choice and build an audience. This may explain why the interest in podcasts has risen to 34% in recent years. Read More
⭐ The Final Stops of Our International Tour! ⭐
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Toronto
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