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- Does Size Matter? The Power of Micro- and Mid-tier Creators in Podcasting
Does Size Matter? The Power of Micro- and Mid-tier Creators in Podcasting
Gone are the days when major celebrity endorsements dominate every consumer decision. Today’s consumers are turning to creators they trust—and increasingly, it’s not the biggest names commanding the most influence.
While blockbuster shows grab attention, smaller, niche podcasts are increasingly driving deeper trust, higher engagement and stronger conversions.
Consumers are looking to niche podcasts where micro- and mid-tier creators’ authentic voices resonate on a deeper level. This connection affects not only listening engagement but positively impacts ad engagement and conversion. Savvy advertisers are getting wind of the high-conversion opportunities and are exploring these smaller but mightier markets.
While many brands lean on content creators—and social media influencers in particular—to introduce their brand to new audiences, social media influencers don’t foster the same level of trust as podcast hosts.
In fact, only 34% of consumers trust social media influencers about social issues, while 43% of audio listeners trust podcast hosts. Read More
Chart your way to the top …of YouTube’s new Weekly Podcast Shows chart! Today, we’re announcing a US-based, weekly chart to showcase the most popular podcasts on YouTube.
On charts.youtube.com/podcasts, you can check out YouTube’s Top 100 podcast shows in the US to see where your favorite podcasts rank, or which podcasts you’re really missing out on!
Podcasts on YouTube have more than 1 billion monthly active viewers and according to Edison, YouTube is the most frequently used service for listening to podcasts in the U.S. Read More
Article originally written by Steve McLendon and published on the YouTube Official Blog.
Many podcasters proudly announce they run six-figure shows, yet few ask the most crucial question, how much of that money do they actually keep? In this video, Dave dives into the financial traps podcasters fall into, like emotional decision-making, overspending on unused tools, and failing to track income properly. He shares personal stories and practical advice such as using tools like Wave App, separating business and personal accounts, and following the “Profit First” strategy to ensure sustainable growth.
Listeners are encouraged to treat their podcast as a real business, not a hobby. By identifying and eliminating unnecessary expenses (like 300+ unused domain names), setting clear income goals, and focusing on solving problems for their audience, podcasters can shift from losing money to building lasting profitability. Whether you're just starting or looking to grow, this video offers a wake-up call and a roadmap for making your podcast financially healthy. Watch Now
Big news from the Headliner team: they’ve launched something brand new and it’s built for podcast lovers who are short on time. Meet TL;DL (Too Long; Didn’t Listen), now in beta.
With TL;DL, you can get the best parts of your favorite shows in less time. Just pick the podcasts you want to follow and tell us how much time you have. Our smart semantic compression technology then blends real audio clips with AI narration to create a fast, personalized listening experience without losing the good stuff.
Whether you're staying current on your go-to episodes or exploring new shows, TL;DL makes it easier than ever to stay in the loop without falling behind. Try it today and reclaim your time without missing out. Read More
🎤 🎧Orange County Real Estate Podcast provides information, Interviews, Tours, How-to's, Reviews and Entertainment on all things, people, and places in real estate from Orange County, California.
Jon Seidl is a bestselling Christian author who became an alcoholic—not the other way around. His show, Confessions of a Christian Alcoholic (based on his book of the same name), shares real stories of struggle, hope, and redemption. It's a raw and honest look into addiction, featuring interviews with fellow addicts, alcoholics, and professionals in trauma, faith, and recovery.
More than just a podcast, Confessions is a space for the hurting and the healing. It's where the broken meet grace. Jon shares how after years of battling addiction, he found not just sobriety—but Jesus. Each episode pulls back the curtain on messy sanctification and what it means to be transformed.
“Mental Health Rewritten” is a bold and award-winning podcast that tackles the tough conversations around mental and behavioral health. Hosted by Dominic Lawson—winner of 24 podcasting awards and a recognized voice in the mental health space—this show explores the realities behind topics often left in the shadows, including sex addiction, substance abuse, eating disorders, and racial trauma.
Each season is structured as a mini-series, giving space for deeper dives into complex issues. With guidance from the DSM-5 and candid conversations with experts and people with lived experience, the show blends clinical expertise with powerful storytelling. It’s a must-listen for anyone seeking understanding, connection, and healing.
🎤🎧 Your challenges don’t define you—your choices do. Rock Movers, hosted by Karen Gray, The OG Rock Mover, is more than a podcast. It’s your weekly guide to building confidence, conquering obstacles, and taking charge of your life.
Through authentic conversations and practical strategies, Karen helps listeners break free from self-doubt, reframe setbacks, and step fully into their potential. If you're ready to shift your mindset and start moving the rocks in your path, this show is your next step. Subscribe now and become part of a life-changing movement.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”