Everything You Should Know About SEO For Podcasts

When you think of optimizing your podcast for SEO, things that come to mind are likely keywords, how to target them, or strong content strategies. But, most people don’t associate podcasts with search engine optimizations and are missing some key growth opportunities. In this post, we’ll teach you SEO for podcasts, including some podcast SEO tips that can introduce a podcast to new audiences and contribute to a brand’s ranking authority with Google.

It’s not surprising that podcasts, an audio format, aren’t typically associated with SEO practices. Google couldn’t index audio content until recently. Starting in mid-2019, Google began scanning audio files for relevance, marking a new territory for podcasts and content marketing.

There are tactics you can use to optimize your podcast, for both written and audio content, so that it ranks higher within search engine results. This means not only more listeners for your podcasts, but also more website visitors and improved brand awareness. Some of these podcast SEO tips overlap with general SEO practices, while others are specific to audio content.

In this article, we’ll teach you how to optimize your podcast, give you an overview of everything you need to know about SEO for podcasts, and show you how to make your show more SEO-friendly. Read More

Article originally published on Castos.com

Community Hot Take

Alex Pearlman shut the door on dreams of a standup comedy career almost a decade ago, pivoting from the stage to an office cubicle where he worked a customer service job.

Then he started posting random jokes and commentary about pop culture and politics on TikTok. Just over 2.5 million followers later, he quit his nine-to-five and recently booked his first nationwide tour.

Pearlman is among the many TikTok creators across the U.S. outraged over a bipartisan bill passed by the House of Representatives on Wednesday that would lead to a nationwide ban of the popular video app if its China-based owner, ByteDance, doesn’t sell its stake. The bill still needs to go through the Senate, where its prospects are unclear. Read More

Article originally written by Leah Willingham and published on APNews.

In this video, Veronica from the Pod Sound School shares the best podcast hosting sites for 2024, both free and paid. She's the marketing director and podcast coach at Pod Sound School and has years of experience helping clients and students launch their podcasts. Watch Now

You’ve spent hours writing your podcast script, recording your voiceover, and editing your show in your podcast editor of choice. Before you hit publish, there’s one final thing to consider: music.

Music is a key (and often underestimated) part of starting any podcast. It has the power to change your listeners’ mood, keep them engaged, and add personality to your podcast—three components of a chart-topping show. The problem is: you can’t dump any old song into your podcast. You need to check the license of the song before using it legally. Read More

Podcast Career Opportunities

🎤 🎧 From navigating dating apps to overcoming the friendzone to seeking a soulmate, this ain’t your momma’s love advice! Hosted by the Official Love Expert of The Drew Barrymore Show and LA Times advice columnist, Damona Hoffman, Dates & Mates is jam-packed with interviews from your favorites celebs, authors, and experts.

 🎤 🎧 The #1 Disney Podcast hosted by Colby, Landon, And Glenn.

Rope Droppers is released every Friday with the latest in Disney News, Drafting the Best (and the worst) of Disney Parks, and so much more!

Be sure to follow us on instagram to keep up with us and be able to participate in our weekly draft!

🎤 🎧 The Podcast Sessions, hosted by Rutendo Nyamuda, takes you behind the mic with podcast hosts, producers and experts in the industry.

Whether personal or business, we will help you turn your podcast dream into reality.

 🎤🎧 This show is for content creators who want to monetize their passion by embracing their profitable superpowers. Whether you're starting your entrepreneurial journey or want to take things to the next level, this podcast will help you Get Radical with Your Business! Join host Heather Zeitzwolfe, long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. Using her professional background in business, marketing, design, and finance, she's here to help you get off the cash flow rollercoaster and have smooth-sailing profits.

This Issue Brought to You By

Saturday lunchtime at PodFest was an oversubscribed SOLD OUT, full house!

If you weren’t able to attend the session, or just want a quick recap, then click here to watch a short TEDx Style video of Adam’s talk.

Helping Podcasters Land Their TEDx Talk To Skyrocket Their Impact Through The TalkXcelerator Method"