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Even the best podcast doesn't get a huge following overnight. And it definitely doesn't get a huge following at any time without lots of promotion. If you've never promoted a podcast before, you might not know where to start.
While podcast marketing doesn't have a "one size fits all" approach, there are several podcast marketing strategies you can use as a starting point to growing your podcast's reach. Before we get into the 19 podcast marketing strategies we love for 2023, there are a couple of things to keep in mind. First, no matter which podcast marketing strategies you choose to use, your focus should be on your audience. Second, testing is your friend.
Not everyone is going to love your podcast, and that's okay. Instead of trying to market to a broad audience, focus on getting more high intent listeners who will get the most benefit from your content. Yes, you want to have as many listeners and subscribers as possible but if those listeners and subscribers aren't contributing to your bottom line in some way, either through purchasing from your affiliate marketing relationships or by purchasing your products and services, they're not really worth having. Read More
Article originally written by Jacinda Santora and published on Influencer Marketing Hub
Stay tuned for updates for our upcoming Podfest Multimedia Expo 2024 dates and location announcement!! See you soon!
The folks at Capsho, who pioneered an AI-powered copywriter dedicated to podcasters, have just launched Capsho 2.0, which is changing the game of AI-powered podcast marketing.
Capsho and Podfest have a special connection as the Capsho team, in true scrappy startup style, launched their first version in the hallways of Podfest 2022 and were a crowd favorite exhibitor at Podfest 2023 earlier this year. (This may or may not have to do with the delicious home-baked brownies they were giving away - but we digress.)
In the short time they have been serving independent podcasters, Capsho has had a remarkable impact. As JR Sparrow, Host of WV Uncommonplace Podcast puts it, “Capsho has helped move my podcast to another stratosphere. For example, my plays for this episode jumped from 2 to 1,981 after I used Capsho.”
With Capsho 2.0, the team has launched an even more impressive user experience and set of features. But the truly game-changing thing is their approach to making the latest cutting-edge AI capability available for maximum efficiency while putting the control back into the creator’s - i.e. your - hands. Learn More
🎤 🎧 Village SquareCast is the podcast your mother warned you about. We talk politics, religion and race — across color, creed and ideology — and we do it like the partners in democracy that we really ought to be.At The Village Square, we've had hundreds of conversations with tens of thousands of people — and now we bring you our favorites of these conversations via podcast. We talk in bars, we talk in churches, we talk across a hundred continuous tables in the middle of a street downtown. And through all this talking, we've discovered something truly remarkable — people are hard to hate close up.
🎤 🎧 If you’re looking for answers, then this podcast will let you down. If you’re seeking to question everything you’ve ever been led to believe, then WELCOME to the tribe.
Think of Soul Seekr as our playground to question existence while releasing expectations for answers. In this podcast, together we will explore spirituality, mindfulness, plant medicine and other ways in an effort to raise our collective consciousness. I call this dance “SOUL/Life Balance”.
🎤 🎧 Do you ever look at those people walking their own path, living life on their own terms, and wonder how they live so free? These people are inspiring because they live a radically audacious life. Radical Audacity is letting go of other people's rules, expectations, & "shoulds".
This podcast is a multiple award-winning podcast hosted by Tiphany Kane, the Heck Yes! Coach. Tiphany is a master at turning life's most painful "no" experiences into powerful Heck Yes! moments of growth. You will gain inspiration and insights from the guests and Tiphany's coaching insights to live your most authentic, Radically Audacious life.
We create and publish guided meditations andmusic tracks through our expanding network ofpodcasts and YouTube Channel. We started withjust one podcast Meditation for Women back in2018, and now have 8 podcasts and 1 YouTubeChannel available at your fingertips. Each one ofthese podcasts were created with the feedbackfrom our listeners, who are constantly letting usknow what kind of meditations they desire.
We believe that meditation is an incredible tool to quiet the mind so you can get to know yourself intimately. And when you know yourself, when you practice over and over again listening to your inner voice, you know what you need and you know what decisions to make. You’re able to separate the “noise” of the world (anxiety about current events, for example) from the “voice” inside, who guides you to peace.