How to Grab and Keep Your Audience’s Attention

Keeping your audience watching throughout your podcast is one of the best ways to succeed with the YouTube algorithm. The curiosity gap is the way to do that. Here's how.

There is a central question most YouTubers need to ask as they write, produce, and edit their podcasts: why would anyone keep watching this?

Marketers often use the term “curiosity gap” to speak about the kinds of intriguing headlines that present you with a piece of information that sparks a desire to learn more. While YouTube podcasts have headlines too—and you should absolutely fixate on what kind of curiosity gap your title and thumbnail creates—it’s also important to consider the curiosity gap throughout your podcast. Read More

Article originally written by Alec Opperman and published on Descript.

How do you go about turning a successful pull of the internet slot machine into an actual celebrity engine? The latest sensation to try it out is Hailey Welch, a.k.a. Hawk Tuah girl, whose enthusiastic delivery of fairly commonplace blowjob advice — you know, spit on the thing, etc. — on TikTok over the summer earned her a level of viral fame that was unsurpassed until … Pommel Horse guy? After rapidly capitalizing on the initial wave of attention with kitschy merchandise and paid spot appearances, Welch and her reps have now entered phase three: a podcast, natch.

Understandably titled Talk Tuah, the pod debuted earlier this week with comedian Whitney Cummings as its maiden guest. (Side note: Cummings seems to be carving out a curious micro-niche helping new viral figures turned podcasters christen their shows; she also appeared as Anna Delvey’s first foil when the fake heiress launched her own eponymous podcast last summer.) Read More

Article originally written by Nicholas Quah and published on Vulture.

If you're considering expanding your podcast's reach, video podcasting might be the game-changer you've been looking for. In today's landscape, video isn't just a trend—it's an opportunity to connect with audiences in new ways on platforms like YouTube.

While audio-only podcasts remain popular, adding a video component can help you tap into a wider audience, offering more versatility in how you distribute your content. Whether you're just starting out or looking to elevate your current production, this video breaks down how you can incorporate video into your podcasting strategy, from simple setups to more advanced productions. Watch Now

The Independent Podcast Awards were set up by whynow Media and the Verbal Diorama podcast team to help uncover the talent that we have in the UK but that doesn’t always get recognition it deserves.

whynow Media has created podcasts of its own and knows the work that goes into making them. It’s also home to one of the UK’s top rated film history podcasts, The Film Stories Podcast.

Check out the 2024 Shortlist of nominees here.

Podcast Career Opportunities

🎤 🎧 Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.

🎤 🎧 The podcast that brings you closer to the city of Milwaukee by highlighting entertaining, uncut stories from Milwaukee legends and uncovering the restaurants, bars, spots and events around the city you need to check out! Milwaukee Uncut is hosted by Richie Burke and produced by Story Mark Studios. Located in the heart of Walker's Point, our Milwaukee roots run deep.

 🎤 🎧 Woman of G.R.I.T holds space for women to have authentic conversations about their shared challenges, setbacks, and triumphs. Join host, physician, and author, Dr. Ahne, The Gritpreneur in solo episodes and interviews with guests, for actionable tips and valuable insights to support listeners on their personal growth and self-improvement journeys

 🎤🎧 On Set Life, 4 The One Studio interviews all walks of life in the entertainment industry to hear their inspiring stories- the good, the bad, the ups and downs. This podcast aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind the scenes life of filmmaking. Join us every week in Studio One!

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