Growing Up with Podcasts: The Gen Z Podcast Listener Report

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Podcasts hit different for Gen Z. They started young and their appetite for the medium is growing. And 8 in 10 monthly listeners say they don’t do anything else when they’re listening—making it a great time for brands to reach them.

Is there a more sought-after demographic target right now for marketers and publishers alike than the ever-elusive Gen Z? While much has written about this generation’s views on the world, their brand preferences, their unique jargon, and the fact that they have grown up with digital technology and social media, to date there hasn’t been much of a spotlight on what role podcasts play for them.

Over the past few years, through a series of thought leadership reports, SXM Media and Edison Research have focused on the diversity of podcast listenership. Following deep dives on Black podcast listeners, Latino podcast listeners, and most recently, female podcast listeners, our latest report shines the spotlight on Gen Z podcast listeners.

With over 1,000 online interviews conducted among U.S. monthly podcast listeners ages 13 to 24 conducted in April 2023, this new study sought to unpack the trends in growth among Gen Z podcast listeners and dive deep into their behaviors and affinities. We understood the assignment and now we’re spilling the tea on how and why this generation listens (…and if that felt cringe to you, don’t worry, we’ll drop the Gen Z slang now). Read More

Article originally written by Melissa Paris and published on SXM MEDIA.

Community Hot Take

A quality Instagram caption is a combination of an attention-grabbing introduction, educational information, product or service promotion, and relevant keywords to optimize for Instagram SEO.

Consistently nailing all of those aspects in each post is much easier said than done, so we’ve compiled best practices, tips, and examples of high-performing captions in this guide to help you level-up your Instagram caption game!

Instagram is a visual social platform. After all, a picture is worth a thousand words. However, it’s the captions that are the unsung underdog art of the social media marketing world.

While that space below the post holds only a handful of words, it’s hard to overstate its true value. New followers, customers, or repeat buyers—80% of users on Instagram say it helps them make buying decisions. As such, it’s critical to write engaging captions to drive viewers to convert. Read More

Article originally published on Loomly.

If you were to search among tech review sites for a USB microphone recommendation, you'd almost definitely see a Blue product listed. Founded in 1995 and gaining consumer recognition with distinct designs, like the Snowball and Yeti, Blue Microphones branding has become well-known, from audiophiles to newcomers looking to launch their first podcast. But moving forward, the Blue Microphones brand will be no more.

Logitech announced its Blue Microphones acquisition in 2018, 23 years after jazz musician Skipper Wise and audio engineer Martins Saulespurens created the company. At first, Blue Microphones fixed mics from the '50s and '60s but eventually started creating gear for the recording industry, as the Los Angeles Times reported in 2009. Read More

Podcast Career Opportunities

🎤🎧 Uncle Marv’s IT Business Podcast is a show dedicated to helping Managed Service Providers and IT Professionals run and grow their business. Each week, Marvin Bee talks with business owners, technicians, and industry vendors to bring you the best tips and strategies in an easy to-understand,

Topics include starting your business, perfecting your stack and everything in between. Yep, we talk about all those industry acronyms you love so much... RMM, PSA, SAL, SaaS, and so many more.

 🎤🎧 Want to skyrocket your business growth? Tune in to the Successful Life Podcast for expert tips for contractors on business, sales, and AI. Get ahead of the game today!

 🎤🎧 You’re Not Done Yet was created to inspire, motivate and cultivate you into your purpose while listening to the purpose of others. This is not your traditional purpose finding its that and more!

This Issue Brought to You By

Brace yourselves, Podfam, as we prepare to celebrate a decade of podcasting excellence! We're excited to announce that speaker submissions are now open for Podfest 2024!

Speaker Submissions

Set to take place from January 25 - 28, Podfest 2024 marks our 10th anniversary. As we commemorate this milestone, we're inviting you to the heart of Orlando, Florida - the Wyndham Orlando Resort International Drive. This historic occasion promises to be an unforgettable celebration of podcasting, and we'd love for you to be a part of it.