As video continues to play a larger role in podcast discovery, Headliner has partnered with Apple Podcasts to launch a collection of free podcast video and audiogram templates designed to help creators promote their shows more easily.

The new templates allow podcasters to quickly create branded video clips and audiograms using Apple Podcasts-inspired designs. Creators can upload full episodes, manually select clips, or use Headliner's AI-powered clipping tools to automatically identify shareable moments for social media.

The announcement comes as podcasting continues its shift toward video-first discovery, with platforms like YouTube and Apple investing more heavily in video podcast experiences. Headliner says the goal is to help creators create consistent, professional-looking promotional content without needing design expertise or additional software.

What this means for Podcasters

• Creating promotional video content is becoming easier and more accessible

• Professional-looking audiograms and clips can help increase visibility on social media

• Video continues to play an increasingly important role in podcast discovery

• Tools that automate clipping, captioning, and branding can save creators valuable time

For independent creators, the challenge often isn't creating great content, it's getting people to discover it. Tools like these reflect a growing industry trend toward simplifying video promotion so podcasters can spend less time editing and more time creating.

Learn more here.

Thank you to everyone who joined us at our Detroit Podtour stop. Hosted by Wendy Brant, the night was community, celebrations, and new ideas. As always, a special thanks to our sponsors, PodMatch and Morgan James Publishing in conjunction with Audacy, for helping make our Detroit Podtour possible.

• Podtours: Miami Stop

  • Date: June 25, 2026 from 5:30pm-7:30pm EST

  • Come hang out with fellow members of the Podfam and connect with creators from your local community. Presented by PodMatch and Morgan James Publishing and brought to you in partnership with Podfest and Audacy. You'll leave with new friends, fresh ideas, and a renewed excitement for your podcasting journey

  Join us in Miami, Florida

The Future of Media May Belong to Creators: New Study Shows a Major Shift in How People Consume Information

The latest Reuters Institute Digital News Report reveals a major shift in how people consume information and it has implications far beyond traditional news organizations.

According to the report, social media and video platforms are now the most widely used sources of news globally, surpassing both television and news websites. At the same time, audiences are increasingly turning to creators, influencers, podcasters, and personality-driven content to help them understand what's happening in the world.

The reality? The trends reshaping journalism are the same trends reshaping podcasting.

What's Behind It?

• Audiences are increasingly consuming information through social and video platforms rather than traditional media outlets.

• Creator-led content continues to gain influence because it often feels more personal, authentic, and accessible.

• Younger audiences are more likely to watch or listen to content than read traditional news articles.

• AI tools and chatbots are becoming new gateways to information, changing how audiences discover content.

• Trust in institutions continues to face challenges, while audiences increasingly build relationships with individual voices.

Underlying Questions

For years, the conventional wisdom was that institutions held the power:

• News organizations

• Radio stations

• Television networks

• Major publishers

But today's audiences are increasingly choosing people over platforms.

Podcasters have been building trust-based, personality-driven media long before many traditional organizations recognized the shift. So, the question becomes:

Are podcasters simply participating in the creator economy or are they helping define the future of media itself?

And as audiences place more trust in individual creators, what responsibility comes with that influence?

What are your thoughts?

Is this...

• A positive shift that gives independent creators more opportunities to build meaningful audiences?
  OR

• A concerning trend that places too much influence in the hands of individual personalities?

Final Thoughts

The Reuters Institute report suggests we may be entering a "creator-first media era"... where trust, connection, and personality matter as much as institutional reach. For podcasters, that presents both an opportunity and a challenge. Because in a world where audiences increasingly follow people instead of platforms, the most valuable asset may no longer be your content, it's the relationship you've built with your listeners.

Read full study results here.

We would love to hear your thoughts. Reply to this email and let us know. We would love to feature your responses in our weekly Messenger!

• Audacy hiring for On Air Personality

• Locked On Podcast Network hiring for ACC Sports Podcast Host

• Core of the Heart hiring for Podcast Long-Form Video Editor

• University of La Verne hiring for Digital Media Adjunct Instructor

• Harper Collins hiring for Producer, Audiobooks

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Most podcast hosts and guests spend hours researching connections, coordinating interviews, and working on administrative tasks while only spending 10% of their time on what matters, recording impactful podcast episodes! PodMatch enables podcast guests and hosts to reclaim their time through automations and streamlined processes, so they can focus on creating content that serves listeners!