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How Does Podcast Advertising Work in 2024?
Larry Roberts
August 21, 2024
With incredible innovations in podcast ad delivery and measurement, marketers are increasingly incorporating podcast ad buys as an essential part of their media buys. Why? Podcast advertising helps them reach young, educated, and affluent audiences at scale through a medium that garners more and more attention — niche and across the board — every day.
According to Ad Results Media, Is Podcast Advertising Effective, MAY 1 2024, podcasts are far and away the preferred channel by consumers.
As podcast advertising evolves, accountability and measurement tools now offer the same level of sophistication as other digital marketing channels, making their success easily verified. This is good news for podcast advertising agencies, media buyers, and brands everywhere.
This article is designed to help you as a brand or buyer understand the power of the podcast ad and the efficacy of the podcast advertising agency in facilitating successful podcast ad buys for yourself and/or your clients. Read More
Article originally written by Elsie Escobar and published on Libsyn.
The U.S. Federal Trade Commission has proposed a rule that it says would help eliminate fake reviews and keep companies from suppressing negative reviews or paying for positive reviews meant to deceive consumers looking for real feedback on products or services.
The FTC said it has files full of deceptive practices involving consumer reviews and testimonials and said the time to act is now because generative artificial intelligence could make it even easier for bad actors to write fake reviews.
The proposed measures would prohibit the following:
Selling or obtaining fake consumer reviews and testimonials by someone who does not exist, who did not have experience with the product or service, or who misrepresented the experience. It also would prohibit businesses from procuring such reviews or disseminating them if it knew or should have known that they were fake.
Review hijacking, a process for using or repurposing consumer reviews written for one product so they appear to have been written for a substantially different product.
Buying positive or negative reviews. Read More
Article originally written by Leonard Klie and published on Destination CRM.
In this video, Studio Steve from Pod Sound School explores the evolving role of AI in podcast and video editing. With AI tools becoming more integrated into the creative process, the potential to streamline administrative tasks and enhance productivity is more accessible than ever.
However, relying too heavily on AI can lead to a creative trap. While AI can assist with mundane tasks, true editing still requires a human touch and creative engagement. Watch Now
Adding music and effects is a great way to polish you podcast, but using illegal music can quickly get you booted off major directories.
In this blog, we share the best podcast music resources, and debunk common about using copyrighted content.
What kind of podcast music can you use?
The vast majority of music is subject to copyright. Artists want to protect their music and get paid when it's used.
Record companies utilize teams of lawyers to find people who violate copyright laws and can have your podcast taken down, or even sue you for violation. Read More
Article originally written by Megan Nelson and published on Buzzsprout.
Welcome to the Charisma Quotient hosted by dating, makeover and confidence expert, Kimmy Seltzer. Each week, learn from Kimmy and other experts about how to build confidence from the outside, in. She’s consulted thousands of people to revamp their style, boost their confidence and most importantly, find love. Her lighthearted, down-to-earth and practical approach brings a fun and knowledgeable style to the podcast.
🎤 🎧 Ask a Sex Therapist is for you if you are ready to spice up your sex life. You are ready to learn all the things you were never taught about sex, intimacy and great communication in the bedroom. You are excited to explore your own body and feel more connected to your partner. You want to feel body confident, allow yourself to experience greater sexual pleasure and feel accepted for your fantasies and desires. If you are ready to take your relationship to the next level, get rid of the shame and stigma around sex and create happier, more fulfilling love life, this is the show for you.
🎤 🎧 When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? Speaking to Influence is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal.
Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way.
🎤🎧 Dr. Glenn Vo and Dr. Vinh Nguyen are the original "Odd Couple" of Dentistry - they are neither partners in practice or in bed. Just the dynamic duo behind one of the most entertaining Dental Podcasts in the World. Let's face it. Being a Dental Professional is hard. Heck, life in general is hard. Leave reality for a moment and join us on Nifty Thrifty Dentists for a whirlwind of interesting guests, funny jokes, and thought provoking banter.
Speakers Playhouse is a wicked-cool, gamified 90-minute speaking and networking event where speakers and show hosts can connect. It's a fun combination of Mr. Toad’s Wild Ride and Whose Line Is It Anyway and is guaranteed to be #TheBest90MinutesOfYourWeek
