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How Does Podcasting Become a $5 Billion Dollar Industry?
Podcasting has been hovering around $2 billion annually in the U.S. for a while. It feels like we are stuck. Yet the audience is growing and we know attention to podcast ads is off the charts. What’s stopping us? What do we need to do to reach $5 billion in the coming years?
No one has a better perspective or more understanding of the audio marketplace than Pierre Bouvard. As Chief Insights Officer of the Cumulus Media | Westwood One, Audio Active Group® , Pierre has been studying audience trends for years and has a front row seat meeting with decision makers at blue chip advertisers and their agencies all over the country. We sat down to discuss the dynamics of ad spending, the obstacles standing in podcasting’s way, and the strategies that could unlock its full potential.
Steven Goldstein: Podcasting is at $2 billion now but the goal is $5 billion. How do we get there?
Pierre Bouvard: Podcasting has grown rapidly but to reach $5 billion, the industry needs to adjust its advertising mix. Right now, nearly 50% of podcast ad revenue comes from direct-to-consumer brands—companies selling mattresses, health services, and subscription-based products online. These advertisers use podcasting to drive listeners to websites, taking advantage of the medium’s ability to engage and convert. Read More
Article originally written by Steve Goldstein and published on Westwood One.
Whether you start your day checking in on the latest with Keke Palmer or you prefer to wind down in the evening by listening to long-form interviews on the Lex Fridman Podcast, one thing is for certain: you’re probably watching and listening to these podcasts on YouTube.
And you’re not alone. Today, we’re announcing that there are more than 1 billion monthly active viewers of podcast content on YouTube. This milestone underscores how YouTube has come to play an essential role in podcasting for creators and audiences, and how our investments to improve the podcast experience on YouTube are paying off.
Podcasts with video are more than just a trend, they meet audiences where they are: on YouTube. We’ve specifically developed our podcast product experience to make it easier for fans to find podcasts they love, discover new ones, and watch (or listen!) wherever they want. We’ve also added more and more podcasters into our revenue sharing program, the YouTube Partner Program. Read More
Article originally written by Tim Katz and published on YouTube Official Blog.
New Video: How to Podcast from Your Phone with Podbean! Our quick tutorial is live—learn how to start your podcast right from your phone! Send this free guide to a friend or family member who’s ready to start their podcast! #podbean
🎥 Watch here: hubs.li/Q030xtDx0— Podbean (@podbeancom)
6:53 PM • Dec 23, 2024
Podbean’s quick tutorial is live—learn how to start your podcast right from your phone! Send this free guide to a friend or family member who’s ready to start their podcast! Check it out!
There are three key places you’ll find music in a podcast: the intro, during transitions, and the outro.
Podcast intros: Intro music can help set the tone and curate a welcoming atmosphere. A branded jingle could even become part of your marketing!
Segment changes: A musical interlude can facilitate transitions between different podcast segments.
Outro music: Outro music maintains continuity between the main and concluding segment and generally ensures your entire episode is polished.
Generally, you can use Creative Commons music without permission. All you need to do is credit the artist. However, Creative Commons licenses vary, especially as they relate to commercial use.
For example, some artists may stipulate a “no derivative works,” or “no derivatives,” license. This means you won’t be allowed to change, manipulate, or transform their work. It’s always important to read the fine print before you add a track to your show. Read More
Article originally written by Kendall Breitman and published on Riverside.
🎤 🎧 The Notes & Quotes podcast, hosted by Naomi Cambridge, is like sitting down with a friend for a heart-to-heart. In each episode, Naomi explores a meaningful quote that sparks real, unscripted conversations about the things we all experience—whether it’s navigating life in your 20s, establishing your identity, or tackling big topics like sustainability, social justice and mental health. Naomi's approach is personal and relatable, sharing her own reflections while welcoming guests for fresh perspectives. With its candid vibes and thoughtful insights, Notes & Quotes aims to inspire, connect, and leave you feeling both seen and empowered after every listen.
🎤 🎧 Welcome to the Vegan Food Truck Business Podcast! Hosted by Heather Zeitzwolfe, AKA the Savvy Frugal Vegan, this podcast is your ultimate guide to starting, growing, and thriving in the mobile vegan food industry. Whether you're running a food truck, cart, or pop-up, Heather offers expert advice, business hacks, and essential tips to help you turn your culinary passion into a profitable vegan enterprise.
🎤 🎧 Featured in OK Mag and The Sunday Express as their podcast pick of the week… Fab Life with Lauren and Lee is a weekly podcast covering different topics each week. Join comedian Lee Peart and pin-up model Lauren Machin-Crane as they discuss everything and anything, with lots of laughter and lots of fabulous fun!
🎤🎧 On Real Business Connections, host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.
His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”