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How Much Money Do Podcasters Actually Make?
Larry Roberts
August 07, 2024
New podcasters always ask the same question before they take the plunge: “How much money can podcasters make?” They want to know what the reward will be before they invest their time and energy growing a podcast audience.
So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.
There are actually a lot of ways to monetize a podcast. The most successful podcasts use several monetization strategies so there’s money coming in from a lot of different places.
Why should you diversify your revenue? For safety. Imagine if all your revenue comes from publishing your podcast on YouTube, but then one day YouTube bans your channel. You would lose everything! So it’s best to create multiple revenue streams.
We dive into all the ways your podcast can make money in our article on podcast monetization, but here we’ll go over the top four methods: Sponsorships, direct support including premium content, affiliate sales, and complementary products. Read More
YouTube is America’s primary podcast destination.
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S.
For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Read More
Article originally written by Pierre Bouvard and published on WestwoodOne.
In this video PBD explores the current landscape of podcasting, revealing key statistics and trends from a Wall Street Journal article. He highlights that there are around 5 million podcasts globally, with a total of 150 million episodes and half a billion listeners.
The podcast industry has grown significantly, now generating $3 billion in annual sponsorship revenues. The most popular genres include True Crime, Politics, and Entertainment, with the top 10 podcasts capturing 35% of the total audience. The top 1,000 podcasts dominate 82% of all listenership, leaving a small portion for the remaining shows. Watch Now
Prepare to elevate your podcasting game with Gordon Firemark, The Podcast Lawyer™, in an exclusive, must-attend workshop titled "Business & Legal Fundamentals for Podcast Growth & Profit."
Date: Thursday, August 15, 2024
Time: 9:00 AM Pacific Time
Location: Online
This high-impact workshop is tailored for ambitious podcasters eager to unlock the full potential of their shows. Gordon Firemark, The Podcast Lawyer™ is renowned for his expertise and dedication to the podcasting world and over 30 years of experience empowering creators.
In this exclusive session, you’ll discover essential business and legal strategies to help you achieve explosive growth and profitability, including:
Key fundamentals that set the stage for podcasting success
How to sidestep the common pitfalls that can stymie your growth
Efficient ways to get your business and legal affairs in top shape—easily and affordably.
“Getting the business and legal affairs in order for your podcast is the most effective way to position yourself as a professional, ready to grow and monetize,” Says Firemark, "and I want to show you how to do that without having to hire a lawyer,”. Read More
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