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How to A/B Test Your Branded Podcast Content
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Chances are, if you have a podcast, you are always looking for ways to attract more listeners and have content resonate with audiences. Once you have enough episodes under your belt, there are different ways to determine which content is having an impact and in turn, helping you achieve your podcast business goals. One of the ways to test impact is through A/B testing.
What is A/B testing exactly? The A/B testing method determines which of two versions of something produces the best results. It’s often referred to as “split testing” because groups of users are either split into two groups or fed different experiences and their reactions are monitored.
An A/B test can help you craft better-performing content and is a reliable tool that can be used to improve your show. Keep reading to learn the ways A/B testing can be used to help you make data-backed decisions that drive results for your podcast content and promotion. Read More
Article originally written by CoHost Marketing Team and published on CoHost.
In our first track today, Jon Gay of JAG in Detroit talks about how getting to the point right away will help your audience growth.
Then, David Pasqualone chimes in on podcasting basics for track 2, talking about how aiming for fame can hit the target of podfade, instead.
Lastly, Glenn the Geek and Producer Jaime then have a very special, secret guest for Track 3's Key Note, and he's coming in hot with a HUGE announcement! Plus, we celebrate TWO very special birthdays.
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October 19th at 1:00pm EST
Want to know what it takes to build a content network that allows you to leave your day job for a full-time podcasting career? We'll chat with Jim Harold, host of the Paranormal Podcast and Jim Harold's Campfire, whose hard work and dedication to his audience lead to full-time podcasting. Learn about tips on sourcing content and interviewing guests, sound editing, and dealing with the legalities of story telling podcasts.
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A Podfest event is so much more than just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.
Whether you're new to podcasting or a veteran podcaster looking to innovate and improve your podcast, our easy-to-understand Conference Topics allow you to customize a daily agenda based on what you're most interested in learning. No matter your skill level or experience, PODFEST has plenty to offer!