How to Create YouTube Video Podcasts That Perform

Podcasting creates strong listener bonds, but discovery remains challenging for most shows. An audio-only podcast, which is distributed via RSS feed, does not have the native capability of introducing new listeners to you.

YouTube Studio offers built-in mechanisms to put your content in front of new audiences at scale, which drove podcaster and online business coach Jay Clouse to test video. One podcast episode from his show has now amassed over 1.7 million YouTube views—nearly as many total downloads of the audio show over 3.5 years.

However, he cautions that you can’t simply repurpose audio content. Success requires optimizing your show for the YouTube environment.

While posting podcast videos on YouTube provides growth opportunities, creating content optimized for the platform poses some distinct creative and production challenges. Read More

Article originally written by Michael Stelzner and published on Social Media Examiner.

Community Hot Take

Some Audio listeners occasionally catch a podcast, and others tune in for most episodes of their favorite shows. But then there are the podcast junkies – those devoted fans who just can’t stay away. They have mastered the art of “one earbud in” as they eagerly await each episode drop so they can remain deeply engaged with their cherished shows and intimately connected to their beloved hosts.

For advertisers, the allure of this enthusiastic demographic is undeniable. These everyday podcast listeners are more than a thoroughly reliable audience. They’re higher income, younger, and more receptive to advertising messages than other listeners. They’ll eagerly explore the products and services their favorite hosts discuss – and they’re more likely to actually make the purchase. Let’s meet these pod-addicted consumers. Read More

Article originally written by Euna Park and published on Audacy.

Advertisers already perceived that podcasts are delivering solid returns, with a survey released last year by Acast showing 97% felt for every dollar spent they were getting multiples in sales results. Now the company has released findings of a new study it conducted in collaboration with the media agency OMD that highlights the effectiveness of podcast advertising.

Not only does podcast ad spending deliver more than four-times the return, the study also shows that podcast advertising is 34% more cost-effective in driving brand awareness vs. average media. Read More

Article originally published on InsiderRadio.

In this video, Veronica from the Pod Sound School explains what makes a good or, even better, a GREAT podcast host. She shares listeners’ opinions about things they dislike the most podcast hosts do, and finally, she asks top experts in the podcast industry for their advice on how to be a great podcast host. Watch Now

Podcast Career Opportunities

🎤 🎧 Online for Authors is the only podcast with a host that personally reads and reviews indie-written fiction and inspirational/memoirs for avid readers who want to add books for their TBR beyond what they can find on the NYT best sellers list.

As an award-winning host, Teri M Brown’s goal for Online for Authors is to introduce avid readers to characters they’d like to invite to lunch. If you read more than 40 books per year and want to veer away from the NYT Best Seller’s List or want to expand beyond your preferred genre, Online for Authors can help you discover novels written by Indie-Authors to add to your to-be-read list.

 🎤 🎧 The Mental Wealth Podcast is normalizing the everyday struggle of mental health issues. Your mind is your investment, which is a fundamental key to your mental health. Let’s talk about it.

🎤 🎧 Romance is dead. Gender roles have dissolved and men forced to find value in themsleves beyond just providing and protecting. Roses Are Dead is a community where men sharpen men in the areas of leadership, confidence and purpose. An aura of boldness, simplicity and mystery can get a man whatever he wants. Whether we’re chasing our dreams, approaching women or raising our kids, we expect success in everything we do. And so will you.

 🎤🎧 The Shit No One Tells You About Writing is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market.

Bianca is joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

This Issue Brought to You By

The #1 podcast on planet Earth for podcasters who want to grow fast and monetize...seriously.

Every other Monday a podcaster getting 10,000+ monthly downloads leaves you a 10 minutes voice note revealing how they grew. On the alternative Monday, Anthony & Taig, the bestselling authors of Podcasting Made Simple & Podcast Marketing, host a 'roast-the-show' session where they get one of their listeners onto the show and give their podcast a live audit.