How to Find and Develop Your Podcast Niche

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Find Your Niche

While some generalist podcasts are successful, they are few and far between. Almost every single podcast out there falls into a niche, and for good reason.

Think of your own podcast habits. When searching for a new show to download, you probably already have an idea of what you’re looking for. Maybe it's true crime, sports news, or a show about the latest innovations in tech. Most listeners already have a general idea of the content they’re after.

Having a niche means that potential listeners know where to find you and that you have a better chance of becoming a thought leader and getting on the charts in that segment since, of course, there’s less content you’re competing with. Read More

Article originally written by Quincy de Vries and published on CoHost.

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Community Hot Take
Michael Scott with Swag!

The Office/NBC via Giphy

Merchandise companies are thinking of new ways to reduce wastefulness as people consider their consumption habits.

It’s the season of giving, and employees across America are gearing up to receive a gesture of thanks from their employer in the form of branded mugs and sweatshirts. But are they excited about it?

According to a poll of Marketing Brew readers, about one-third of the more than 1,000 respondents said they keep their company’s branded merch and wear it publicly, one-third said they wear it only in private, and the final third was almost equally split between donating it and throwing it away. Read More

Podfest Podcast 28

Let's begin meeting some of our Pofest 2023 speakers! First up for you today is Mark Asquith joining in with a preview of his talk on Podcast Marketing. Then, Eddie Garrison, Founder at Clover Media, shares some tips for generating revenue with Facebook videos.

Plus, Chris Krimitsos stops by with some new updates you need to know about Podfest 2023. Welcome to the conference! Listen Now

Podfest Expo 2023 Tickets
Podcast Career Opportunities

🎤 🎧 Jon and Pete host the Break It Down Show where they talk with artists, authors, musicians, filmmakers, athletes and creators about their processes, challenges, origins, relationships that influenced their work, and what brings them to the place where they perform at their peak.

🎤 🎧 I'm Brett Shoemaker, host of Direct Primary Care Benefits and I'm sure you're aware that finding Affordable Healthcare Benefits, or Insurance, for yourself and/or Employees is Expensive, SUPER Confusing with Deductibles, Co-Pays, Co-Insurance, and Coverage that just SUCKS and doesn’t seem to cover anything that you need it for!

Whether you’re looking to create a Strategy for RECRUITING & RETAINING Top Talent, or looking to Augment or Spice up your Benefits offering, I’m pretty sure your business relies on creating a culture of Happy & Healthy employees, and employees not calling out sick or wasting half a day at the doctor’s office for something simple.

Guess what? That is EXACTLY why this podcast exists! Learn how DPC and the Direct Care model is Fixing Healthcare for Employers & Individuals alike, while hearing from Business Executives, Brokers, Physicians, & Healthcare Influencers that are in the trenches changing the way Employee Benefits are being administered across the country. 

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A Podfest event is so much more than just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.

Podfest Expo 2023

Whether you're new to podcasting or a veteran podcaster looking to innovate and improve your podcast, our easy-to-understand Conference Topics allow you to customize a daily agenda based on what you're most interested in learning. No matter your skill level or experience, PODFEST has plenty to offer!