How to Promote A Podcast: 10 Podcast Marketing Strategies

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Target Audience

Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have an existing platform and audience. But how can ordinary solo and business podcasters succeed in marketing their shows?

How do you market your podcast if you’re just getting started? There’s no one-size-fits-all strategy for marketing podcasts, but many successful podcasters have shared their secrets — and we have written about everything from logo design to tips on growing an audience. Keep reading this podcast marketing guide to see 10 proven strategies for podcast promotion.

What is Podcast Marketing?

First of all, podcast marketing can mean different things to different people: In general, is a type of digital marketing intended to reach your target podcast audience. But marketing channels differ depending on the type of show. Read More

Article originally written by Juergen Berkessel and published on Polymash.

Community Hot Take

Want to know what 2023 holds for podcasts? Look no further! In this video, Buzzsprout discusses the biggest podcast stories from 2022, and asks industry experts what we can expect for podcasts in 2023! Watch Here.

Blog Post

Turning podcast episodes into blog posts is a smart way to grow your audience and fortify your brand.

It extends the reach and lifespan of content you’ve already created and creates a new platform for audiences to find you. An active blog can attract readers through search, engage your audience through comments, and create a home base for your content.

You have to create high-quality posts for this strategy to be effective. Content on your site should add value for the reader, not just promote your podcast. A blog post should be able to stand on its own, even if you write it based on a podcast episode. Read More

Article originally written by Dana Sitar and published on Podreacher.

Podcast Career Opportunities

🎉 ✨ Corinne Gearhart is the host of The Doodle Pro™ Podcast. Have a more fulfilling and rewarding experience with your doodle breed dog by becoming a more confident and informed doodle parent. Feel more proud of your doodle's grooming, training, behavior and more!

On this award-nominated and chart topping podcast, find EXPERT answers to questions like, When should a doodle get their first grooming? How do you stop a doodle from barking? How can I stop my doodle from jumping on guests? When should I get a second dog? How do I help my doodle with separation anxiety? No one has professionally worked with as many different doodle breeds or has more experience with doodles than The Doodle Pro™ and Corinne shares her expertise in a fun, compassionate, and non-judgmental way.

🎤 🎧 Having surpassed 160 episodes and never missing a weekly release since launching in 2019, Jodi Krangle is the host of Audio Branding.

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

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