How to Use Short Form Video to Drive Engagement and Growth

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Let's discuss the rise of short-form content on YouTube and how creators are using short videos to grow their channels and engage with their viewers.

Over the past decade, YouTube has grown to become one of the largest and most popular video-sharing platforms on the internet. With over 2 billion monthly active users, it's no surprise that content creators are looking for new and innovative ways to engage with their audiences. One of the most significant shifts in recent years has been the rise of short-form content on the platform.

Short-form content, which typically ranges from 15 seconds to 5 minutes, has become increasingly popular among viewers. This trend is driven by several factors, including our ever-shortening attention spans and the need for quick and easy access to information. With so much content available online, viewers are looking for easy ways to consume information and stay entertained.

One of the key reasons for the popularity of short-form content is its ability to be easily shared and consumed on mobile devices. With more than half of all YouTube views coming from mobile devices, it's clear that audiences are looking for quick and easy ways to engage with content on the go. Short-form content, which is easily accessible on mobile devices, has emerged as the perfect solution for viewers who want to consume information quickly and without too much effort. Read More

Article originally written by Srikar Karra and published on Entrepreneur

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