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How YouTube Ate Podcasting
In 2024, podcasts are about as mainstream as media gets. Sure, their audiences are hugely fragmented and largely invisible to one another — the monoculture remains dead and rotting. But the medium is, on the whole, very popular, and individual hosts have become major celebrities with serious cultural and political influence. What started as a loose group of DIY online broadcasters has long since become a full-fledged industry with its own trends, booms, and busts.
A lot has changed for podcasting in two decades, but one shift is both underrecognized and obvious: It’s not really an audio medium anymore. Edison Research, the gold standard of podcast analysts, laid it out last month:
YouTube, typically known as the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S. … 31% of weekly podcast listeners age 13 and up choose YouTube as the service they use most to listen to podcasts, surpassing Spotify (27%) and Apple Podcasts (15%). Read More
Article originally written by John Herrman and published on New York Magazine.
Blubrry’s podcast hosting makes publishing, growing and monetizing your show easy. From planning to promoting, our all-in-one solution offers all the tools and support you need to succeed in the dynamic world of podcasting. Learn More
A guest on the ‘Joe Rogan Experience’ podcast has revealed what it’s like to be on the show – and how much guests get paid. Rogan has released over 2000 episodes of the podcast since 2009, including interviewing the likes of Elon Musk, Donald Trump, Mike Tyson and Aaron Rodgers. The UFC commentator speaks to his celebrity guests about a wide variety of subjects, from sports to comedy and science, and produces long form episodes from hours of interviews.
It allows Rogan and his guest to cover a lot of ground, although details of one episode that never aired because it went so far off track have now been revealed. Cosmologist Brian Keating was a guest on the show last year, and has written about his experience. Read More
Podcasting isn't just about sharing stories, it's a powerful platform for earning income. One accessible strategy is affiliate marketing, where podcasters recommend products or services to their audience and earn commissions for referrals. This method is effective even for new podcasters, since it requires no upfront investment or product creation. By authentically sharing how a product has benefited them and embedding affiliate links in episodes, podcasters can build trust and earn passive income over time.
Another approach is creating and selling your own products, such as online courses, coaching services, or even physical items. Sharing the development process with listeners builds excitement and anticipation, often leading to stronger engagement and sales. Additionally, fan-based support platforms like Patreon allow podcasters to monetize their audience directly, offering exclusive content or perks for a small fee. Together, these strategies prove that podcasting success doesn’t rely on massive audiences but on building genuine connections and offering meaningful value. Watch Here
The PodMatch Industry Report shines a light on what it takes to thrive as an independent, interview-based podcaster. It points out that while podcast audiences are growing, many shows struggle due to inconsistent episode releases and early drop-offs.
This month’s report highlights that a small group of "Actively Established" podcasters, who regularly publish episodes, capture most of the listenership. It also shares useful tips and data to help podcasters hit important milestones, like reaching 100 episodes, and succeed in a crowded space. Read More
🎤 🎧 Hosted by sales experts Mark Hunter and Meridith Elliott Powell, Sales Logic answers today's toughest selling questions with logical answers that will help you win more deals and make more money. When you sell with confidence and integrity, uncertainty suddenly becomes your competitive advantage and the sale... becomes logical.
🎤 🎧 The Life Shift Podcast is a weekly podcast featuring candid conversations with people about the pivotal moments that changed their lives forever.
What is your pivotal moment? What if that pivotal moment was just the beginning?
We all have our stories, but through these conversations, we discover communities. We learn that there are commonalities in the ups and downs that we all face. Most importantly, we learn that we are not alone. The Life Shift podcast highlights life-altering moments and humanizes the struggles and triumphs through them all.
🎤 🎧 Preconceived, hosted by Zale Mednick, dives into the intricacies of human experience, challenging the assumptions that shape our understanding of the world. In each episode, Zale engages with leading experts, thought leaders, and individuals with unique perspectives to uncover the layers beneath societal norms and expectations.
From exploring cultural phenomena to dissecting scientific breakthroughs, Preconceived invites its listeners to question their preconceptions about love, life, technology, health, history, and beyond.
🎤🎧 Multispective is a podcast that shares true, personal, dark, and unique stories of overcoming adversity. We invite guests from all over the world to get raw and vulnerable, sharing their life experiences on topics such as mental health, trauma, addiction, grief, incarceration, abuse, and so on.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”