What is the IMPACT of Streaming on the Content Creator?

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With more content available now than arguably at any time before, the focus has been on streaming platforms and on consumers, but the impact on the content creator hasn’t been discussed.

Yet the growth of online video and connected devices has had a profound effect on the way content creators operate.

Some of these trends are contradictory. For example, the increase in distribution choices has made it easier for content creators to find an outlet for publishing their work but this is not as straightforward as it seems.

“A major hurdle for content creators is finding the right distributor to maximize revenue and audience for their brand of content,” writes Elizabeth Parks, analyst at Parks Associates. “Sifting through the burgeoning market of distributors is a considerable challenge for content creators, but a critical component of success in today’s crowded landscape.” Read More

Article originally written by Adrian Pennington and published on NABAmplify.

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🎤 🎧 Ami Thakkar is the host of Tuckered Out with Ami Thakkar. Ami started this podcast because frankly, she was tuckered out from determining what her true calling was. So as a first-generation South Asian born in the US, Ami decided to interview the diaspora of South Asian trailblazers around the world to hear how they figured it all out. The podcast features interviews with South Asian trailblazers, experts, and prominent voices around the world as they discuss growing up brown, personal and professional journeys, and topics they could never talk about in front of those aunties and uncles they grew up with.

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