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A Surprisingly Small Number of Podcasts are Still in Production
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Spotify recently announced it has 4.4 million podcasts on its platform. This intel was one of the few podcast-related numbers released in their quarterly report, which is troubling for many reasons. There was no specific data about the number of people listening to podcasts or other goodies. Last quarter, they told us 7% of all listening on the platform was to podcasts. This time, Spotify went for the biggest stat they could find: 4.4 million. While impressive in size, this number is hollow.
We all hear there are millions of podcasts, but a surprisingly small number of them are still in production. Almost half are abandoned after just a few episodes. Call it a by-product of Covid-19 or the reality that creating good content is hard. Read More
Article originally written by Steven Goldstein and published on Amplifi Media.
If you’re new to podcast ad buying, think about strategy the same way you think about your other media buys. Message. Audience/demographics. Location. Timing. Frequency. All of these variables apply, much like buying a TV spot or outdoor signage.
When you experience success with podcast ads, it is likely because your ad is running on podcasts that are well matched with your product and whose audiences find your ad relevant to their interests and lifestyles. Perhaps you are using automatic program ads which can further pinpoint your target in real life based on location, demographics, behavior, etc. Read More
Host-read vs. announcer-read. Baked-in vs. Faked in. Direct sell vs. programmatic. The podcasting space has had endless debates about the relative merits of the various types of ads, but what do listeners think? Are host-read ads “better” when it comes to listener appeal AND effectiveness for the brand? Or is an ad…an ad? Sounds Profitable gets to the bottom of this debate in its latest research study, After These Messages.
This significant new work examines the relative effectiveness of three different executions of the same ad, in the same show, embedded in the same content, with a sample of over 1,000 weekly podcast listeners who listened to the various ad treatments in the context of a show. Read More
🎤 🎧 Allison Summers, host of Disruptive CEO Nation has had the opportunity to work with fantastic organizations, impressive individuals and key industry leaders across six continents. Sitting in the corner office in both corporate and non-profit environments, Allison attained, delivered and coached success in both the C-Suite and international board rooms. Her diverse experience has provided cross-cultural insights into the talents, skills and measures required by individuals not only to get to the top, but to THRIVE at the pinnacle of business… And now she is happy to share that knowledge and support you in your quest for influence, empowerment, and ultimately success.
🎤 🎧 Hosted by Certified Financial Planner Practitioner, Eric Brotman, Don’t Retire… Graduate! Is the podcast that asks what you want to be when you grow up so you can graduate into retirement with a passion and a purpose. This show will explore different methods for saving money, paying down debt, raising financially literate children, growing your wealth, and reaching financial independence–whether you’re 35 or 65. Plus, between full episodes Eric answers listener questions about personal finance, investing, retirement readiness, taxes, and more.
A short form comedy podcast sharing stories, comedy bits, and jokes from the Famous….and not so famous!
Comedy Appeteasers features professional comics like 2-time SF Comedy Competition Winner Don Friesen, Dry Bar Comedy Star Steve Bruner, 2019 Comic-Magician of the Year Larry Wilson, and from the Nationally shared “Bob & Tom Radio Show” Tim Bedore.
Launches every Friday so everyone can start their weekend with a SMILE!