Is Anyone Listening to Podcasts on YouTube?

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Over the past year, YouTube made a concentrated effort to court some of the biggest podcast networks and bring their programming over to the platform.

Among its new podcast partners are NPR and Slate, which formally announced their engagement with the video service, and the New York Times, which launched its audio channel in February with little fanfare. Notably for YouTube, all three make up some of the biggest podcast networks in the US. By unique audience size, NPR is number three on Podtrac’s top podcast publisher ranking for April. That month, its 49 active shows generated more than 168 million global downloads. The New York Times came in at number four. With only 12 shows, it managed to rack up over 111 million downloads. Slate doesn’t participate in the tracker but said it had accumulated 190 million downloads last year, a sizable number, albeit not on the same scale as the Times and NPR.

But despite their impressive reach elsewhere, these networks’ podcasts aren’t doing so well on YouTube. Slate’s shows averaged around 75 views per video over the past week while NPR was around 179. The New York Times performed slightly better, especially The Daily. But that show, one of the biggest in the world, still only received around 1,000 views on average over the past week. (The monthly numbers for these networks don’t look much better.)

For all the hype around encouraging podcasters to put their episodes on YouTube, the networks don’t have much to show for the effort just yet. When reached for comment, a YouTube spokesperson pointed out that YouTube is the second most frequently used service for weekly podcast listeners in the US, according to an Edison Research report. Read More

Article originally written by Ashley Carman and published on Bloomberg

Community Hot Take
Content Marketing

Much like the common crow is attracted to shiny things, social media users love some good visual content.

Typically, our sense of sight is the first thing that’s engaged when experiencing a post on social media. And with so much content out there, it’s important for brands to stand out visually. Keep reading to find out how to create a smart visual content strategy for social media.

Visual content is any type of online content that is image-based. It’s content with a visual element — not just text-based, it’s a treat for the eyes, too. For example, a classic 280-character Tweet isn’t visual, but a Tweet with a photo attached is. Read More

Video Production

Remote video production is definitely here to stay. Not only does remote recording broaden horizons in terms of who we can include in our videos, but it’s more cost-effective, adaptable, and accessible to all kinds of creators.

Since the pandemic, remote video recording software has made it easier than ever to start recording remotely. However, it can actually be quite hard to master remote recording in professional quality that you’re satisfied with. That’s why in this guide we’re offering an in-depth guide to nailing high-quality remote video production - we’ll share some of our top tips to elevating the quality of your remote recording and explain the difference can make to your setup.

  • Remote video production is affordable, easy, flexible and allows you to include participants based anywhere in the world.

  • A strong remote recording setup will include remote recording software, a camera, mic, and desktop.

  • Riverside is easy to use, records in 4K quality and is totally budget-friendly.

Before we jump into the ins and outs of mastering remote production, let’s take a look at what recording remote videos actually involves. Read More

Article originally published on

Podcast Career Opportunities

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Her lighthearted, down-to-earth and practical approach brings a fun and knowledgeable style to the podcast. She alternates the podcast with solo episodes highlighting various topics, interviewing experts, reading questions and answering them with surprising answers and live coaching sessions.  

🎤 🎧 Coffee Culture is your coffee podcast and your newest addiction. Holly Shannon asks, what are you pouring today coffee lovers? Join her for a cup of connection. You will sip, share, and come completely unfiltered, this Coffee podcast is Brewed for Connection.

Let Holly give you the dark roast first, coffee is figurative, are we really meeting up for the shot of caffeine, or are we craving connection?

Are you dating? Swipe right for that coffee date! Maybe coffee is your new black!


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We talk with industry experts, innovators, creators, and storytellers about the latest social media tools, tips, and tactics. We broadcast live so YOU can ask the questions that matter most to you and your business.

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