Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report
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Several years ago, Jeff Vidler, founder of Signal Hill Insights, began including YouTube as a measured platform in his studies of Canadian podcast audiences. Intrigued, we began including YouTube in our twice annual Podcast Download studies.
The findings were stunning. In 2019, Apple was the leading podcast listening platform. YouTube tied Spotify as a distant number two.
By 2021, YouTube and Spotify were tied as the leading platforms for podcast listening. Now, the latest Podcast Download – Spring 2023 Report reveals YouTube is pulling away from the pack and has become the most utilized platform for podcast tuning in the U.S.
Tenth edition of the Podcast Download study from Cumulus Media and Signal Hill Insights
For the tenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in April 2023. The Spring 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Read More
Article originally published on Westwood One
In today's digital world, podcasting offers a unique way to connect with audiences, build relationships, and establish a strong online presence. However, many new creators tend to focus too heavily on podcast monetization, which can be detrimental to their progress.
Drawing from a decade of experience in launching and producing podcasts for clients, it's evident to us that the growth and impact a podcast can achieve are primarily derived from concentrating on the fundamentals first – SEO, visibility, audience engagement, and building trust.
Keep reading to learn why monetization shouldn't be your priority and the strategies you should focus on to make your podcast successful. Read More
Article originally published on Polymash.
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