- Podfest Messenger
- Posts
- How to Measure Podcast Listener Engagement
How to Measure Podcast Listener Engagement
Engaging podcast content takes time and work, but it’s worth the investment. The biggest reason to focus on producing compelling podcast episodes are their ability to help you build a loyal fan base. These listeners tune in to your show every week, help it succeed by leaving positive reviews, and sharing your content with friends. Ahead we share 13 tips to help improve your content’s quality and in turn build a loyal following.
Understanding how engaged your listeners are with your podcast content is essential for building an audience and growing your show over time. After all, how will you determine what your next move should be if you’re unclear on how any existing content is landing with your audience in the first place?
So, what are the best ways to discover the current level of audience engagement you’re garnering, and more importantly, how to increase it in the future? Read More
Article originally written by Mackenzie Patterson and published on CoHost.
Marketing Brew
It’s no secret that podcasts have been taking up more real estate in the ears of Americans, with the market expected to reach more than $4 billion in ad revenue by 2024, per IAB estimates.
Now, podcasts are taking up billboard real estate, too, as networks put some of that revenue toward out-of-home ad campaigns.
“We’re doing traditional PR, we’re doing grassroots pushing, we’re doing social media pushing,” said Danielle Kramer, COO of Exactly Right Media, the network behind hit true-crime podcast My Favorite Murder. “Adding that billboard is a cherry on top to help with the awareness play.” Read More
Producing a podcast includes many repetitive tasks for each new episode. With the right tools, you can save hours of work by automating your show notes, auto-sharing new episodes to social media, and Shortcuts on iPhone and Mac and supercharge your workflow. Watch the short video to learn how you can easily automate your podcast production. Watch Here
🎤 🎧 Congratulations to Heather Zeitzwolfe, host of Get the Balance Right on hitting 100 episodes! This show is for creative rebels, freaks, misfits, and geeks who want to monetize their talents through media creation and production. Whether you're starting as an entrepreneur, have a side hustle, or want to take your business to the next level, this podcast will help you profit from your superpowers. Join Heather, a long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes as she uses her professional background in business, marketing, design, and finance to help you move from passion to profits. If you're ready to crush your fears, take action and do things scrappy, then listen in to Get the Balance Right.
🎉 ✨ Congratulations to Sandy Kaye, host of A Breath of Fresh Air on hitting 100 episodes! A music magazine that celebrates the music we grew up with and the people who made it. It's a deep dive into the hits of the 60's 70’s and 80’s as we track down your favourite artists who provided the soundtrack to our lives. Together we relive that magical musical era and check in with some of the biggest names of the day. It's all about their lives, their stories and their music. Join Sandy for a series of warm, friendly, personal and enriching conversations. This really IS A Breath of Fresh Air.
🎤 🎧 Nick Nalbach from Nine-Five to Freedom sits down with fellow entrepreneurs and online business owners to uncover what makes them so successful, and how you can implement their strategies to start your own online business and career. Follow along, and join Nick, as he embarks on this journey to ditch the 9-5 lifestyle and achieve financial freedom in the process. Gain a better understanding of online business, social media, blogging, podcasting, email marketing, affiliate marketing, search engine optimization (SEO), Twitter, Facebook, Instagram, YouTube, and everything in between so you too, can Ditch the 9-5.
Podfest Global Summit is an extension of Podfest Multimedia Expo, one of the longest running and tightest-knit communities of podcasters in the world!
We’re proud to unite as many people as possible to learn, get inspired, and grow better together. On top of the quality content and camaraderie PODFEST has become famous for over the years, we are also attempting the GUINNESS WORLD RECORDS title for Largest Attendance for a Virtual Podcasting Conference!