Nielsen and Triton Digital have announced a new collaboration that will bring greater visibility to podcast audiences inside Nielsen’s Media Impact planning tool.

Through the integration of Triton’s Podcast Metrics Demos+ data, advertisers and agencies will now have access to more detailed insights into podcast audiences including data on individual shows, networks, and even long-tail podcasts.

This means advertisers can:

• Better understand podcast listener behavior

• Compare podcast reach against other media channels

• Build smarter cross-platform campaigns

• More effectively target specific audiences

The partnership is another sign that podcasting is continuing to mature as an advertising channel, with improved measurement and more sophisticated planning tools making it easier for brands to invest confidently.

Nielsen will also become the primary U.S. sales representative for Triton Digital’s podcast measurement products, expanding access to these tools across publishers, agencies, and advertisers.

What this means for podcasters

• Better audience measurement could lead to more advertiser confidence

• More visibility may help smaller and niche shows get discovered in media plans

• Podcasting continues to become more competitive with traditional media channels

• Data and analytics are becoming even more important in monetization conversations

For creators, this is another reminder that podcasting is becoming increasingly data-driven, measurable, and attractive to advertisers.

Learn more here.

• Podtours International Stop: Melbourne, Australia

  • Date: May 5, 2026 from 5:30pm-7:30pm GMT

  • Connect with fellow podcast enthusiasts, exchange ideas, and maybe even find your next collaboration partner. Don't miss out on this exciting opportunity to be part of Podfest’s International Podtour stop in Melbourne, Australia. Presented by Morgan James Publishing and Podmatch, and brought to you in partnership with Podfest and Natural Velocity.

  Join us in Melbourne, Australia!

• Podtours: Tampa Stop

  • Date: May 6, 2026 from 5:30pm-7:30pm EST

  • Connect with local podcasters and creators to help grow and monetize your show as part of the Podfest Tour! A huge thank you to our Podtour sponsors Morgan James Publishing and Podmatch in partnership with Elite Podcast Studio.

  Register now to attend!

• May Podlab: Talk Back to Me: How to Create Feedback Loops for Increased Podcast Growth and Income presented by Allen C. Paul

  • Date: May 12, 2026 from 2:00pm-3:00pm EDT

  • This workshop breaks down how to build intentional feedback loops that turn passive listeners into active participants. Walk away with simple, actionable strategies you can implement immediately to grow a more connected and responsive audience.

  RSVP for May’s Podlab here!

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5 Things Fast-Growing Podcasters Need from Platforms

A new perspective from Fast Company highlights a major shift in podcasting. Creators are no longer just building shows; they’re building media companies.

As podcasts expand into video, newsletters, live events, memberships, and merchandise, many creators are finding that the platforms designed to support them haven’t fully caught up.

The reality? Podcasting platforms may need to evolve from simple publishing tools into true growth partners while helping creators manage monetization, audience insights, workflow, and scale without sacrificing independence.

What’s Behind It?

• Podcasters are diversifying revenue through ads, subscriptions, merch, and live events

• Many Creators are operating like small businesses or full-fledged media brands

• Fragmented workflows across audio, video, social, and newsletters create a “hidden tax” on growth

• Creators need better data and analytics beyond simple download numbers

• Platforms are being challenged to support long-term business growth, not just publishing

Underlying Questions

Podcasting is shifting from passion project to professional business. But are current platforms still serving hobbyists while creators are demanding enterprise-level tools?

As creators grow, they’re looking for partners that can help them:

• Scale revenue

• Simplify operations

• Understand audience behavior

• Maintain ownership and control

What are your thoughts?

Is this…

• A natural evolution as podcasters become more business-minded?
  OR

• A sign that platforms are behind and creators are outgrowing them?

Final Thoughts

Podcasting may be entering its “independent media company” era and the platforms that adapt fastest may shape the next generation of podcast success.

We would love to hear your thoughts. Reply to this email and let us know. We would love to feature your responses in our weekly Messenger!

Read more here.

• The Diligent Observer hiring for Podcast Producer

• NerdWallet hiring for Multimedia Producer (Podcast)

• Twine hiring for Senior Video Editor

• Simplex Media LTD hiring for Podcast Growth Strategist

• Deepgram hiring for Audio Engineer

Based in Central Florida, the show brings together filmmakers, musicians, entrepreneurs, and independent creators who are building something from the ground up. It's not polished PR interviews it's honest, unfiltered dialogue about the grind, the wins, the setbacks, and what it actually takes to make something out of nothing. At its core, The Big Hammock Podcast is about one thing: giving creators a space to be real, be heard, and inspire the next wave coming up.

Host Autumn Paone shares real, honest conversations about everything you should have learned in school about the female body but didn’t. From hormones to living cyclically to the stuff no one talks about, she is breaking it all down so you can understand your body and actually work with it, not against it. So, grab your notebooks (or don't, no one's grading you) and get ready for unfiltered convos with amazing guests, fiery rants, and the real education you deserve.

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UnHacked is a weekly cybersecurity podcast for SMB business owners and leaders that helps them sort through the overwhelming security costs and recommendations, and focus on the best practices that give the highest ROI..

Publish Your Book with Morgan James

Turn your podcast into a powerful, profit-driving book with Morgan James Publishing. As the publisher for entrepreneurs, experts, and creators, Morgan James gives you the credibility of traditional publishing with the speed and flexibility today’s content leaders demand.

With Morgan James, you get to retain your valuable intellectual property rights, earn higher royalties than typical publishers, and plug into global distribution that makes your book available wherever books are sold. If you’re ready to elevate your authority, expand your platform, and create a book that drives real business growth, Morgan James Publishing is the partner built for podcasters.