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Planning for 2023 – Defining Your Brand and Content Mission
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Now, this might sound a bit academic, or even cliché to some degree. But it really is important to understand why your brand exists, what purpose it aims to facilitate, and how it makes your customers’ lives better.
Once you know this, you can build your content strategy around that core goal, ensuring that everything you post has a purpose, and you’re not just randomly sharing the latest memes or quotes, in the hopes of hooking a few random customers in amongst the thrall.
That can work, in some ways, but building a deliberate, focused strategy means that your every update becomes another brick in the foundation of your brand, which then enables you to continually connect with people that are aligned with that mission. And those people are your target customers, the ones that will keep coming back, time and time again.
If you can get it right. Read More
Article originally written by Andrew Hutchinson and published on Social Media Today
Now you can make your podcast sound amazing with tips from the experts!
Wishing you could make your podcast audio sound good? Or better? You're in the right place!
Mike Russell from Music Radio Creative and Brian Cottington from Libsyn show you how to fix troublesome podcast audio LIVE. In fact, they’ll be using clips that podcasters like you submitted to illustrate tools and techniques.
Learn to tackle common problems podcasters face in post-production and make your podcast sound great every time! Get notified and Watch Here!
Libsyn, the leading ‘Podcasting As A Service’ platform, announces its December 2022 Podcast Advertising Rates, including the highest and most accessible CPM categories.
“2022 was a breakout year in podcasting. Podcasts have become mainstream with explosive growth among younger and more diverse audiences who are embracing niche genres and new ways of listening,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “In parallel, advertisers are increasingly drawn to the value of the medium as a highly effective, brand safe, and brand suitable environment to market their product or service – which we expect to grow in 2023.”
The AdvertiseCast December 2022 Podcast Advertising Rates
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of over 3,000 shows, including more than 225 exclusive podcasts.
The three highest CPM categories in December based on delivered advertising were:
Technology: $27
Education: $26
Business: $25
Historical monthly CPM rates can be found on AdvertiseCast’s website. Read More
🎉 ✨ Rob Has a Podcast is hosted by Rob Cesternino who hosts Survivor 42 podcasts and interviews, Reality TV talk about Amazing Race, Big Brother and more. Started in 2010, RHAP has built an online community around fans who love to talk about Reality TV shows with other fans and our network of hosts.Rob Cesternino is a two-time Survivor contestant and was referred to by Jeff Probst asThe Smartest Player to Never Win Survivor.
🎤 🎧 Everything Everywhere Daily is a Podcast hosted by Gary Arndt for Intellectually Curious People! Learn something new every single day.
Everything Everywhere Daily tells the stories of interesting people, places, and things from around the world and throughout history. Topics covered include, but are not limited to, history, science, geography, and culture.
Who said that podcasting was a lonely and complex activity? Ausha, the all-in-one hosting and marketing platform with all the tools a podcaster needs to launch and grow their show, deeply believes that podcasting can be super easy and super fun.
That’s why we created “TIPS,” a series of 10-minute-or-shorter videos on How to Grow Your Podcast.
Every 2 weeks, Sarah Donnelly, an American comedian and podcaster, will tackle an issue facing podcasters, providing answers with humor and passion.