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Podcast Advertising: The What, Why & How of Podcast Ads
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With almost half a billion listeners, podcast advertising is a worthy investment for companies looking to promote themselves. If we flip the side of the coin, podcast ads can become a sustainable income stream for podcasters.
Both parties have much to gain from podcast advertising when appropriately harnessed. Advertisers get access to a wide-ranging yet hyper-targeted audience, with a hugely positive ROI. Whereas podcasters can monetize their passion and share products they love with their audiences.
Where do you start if you’re new to the world of podcast advertising?
We’ll guide you through the what, why, and how of podcast ads so you can get started with confidence. Our guide covers information for advertisers and podcasters so that both parties are in the know with how everything works. Read More
Article originally published on Riverside.fm
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So, not a great start for YouTube’s new Shorts ad revenue share process.
Last month, YouTube launched its long-awaited Shorts revenue share program, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that money to the top Shorts creators, based on view counts, eligibility, etc.
The first official month of the #YoutubeShorts program is finished, here are my numbers. For context, this is about 2x better than TokTok monetization. And infinitely better than IG monetization.
— Zach King (@zachking)
Mar 1, 2023
That’s a much more sustainable and equitable funding model than the current creator fund programs being run within other short-form video offerings, which have ended up bristling creators due to inconsistent payouts and declining portions of a static amount, as more creators come on board. Read More
Article originally written by Andrew Hutchinson and published on Social Media Today
🎤 🎧 The New Media Show is hosted by two Podcast Hall of Fame Inductees, RawVoice / Blubrry Founder and Podcaster Todd Cochrane and Longtime Podcaster and SVP, of Podcast Content and Partnerships at Podbean | Rob Greenlee. Interviewing luminaries from the podcasting space. With deep insight into what is happening in the podcasting world.
🎤 🎧 Breakthrough Success is the podcast for business owners and freelancers who are looking for content marketing tips to increase revenue. Business freelance writer Marc Guberti interviews guest experts on the show and releases solo episodes every week. You'll probably enjoy the show if you're looking for the answers to questions like these:What is the best content marketing strategy?
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🎤 🎧 CNN television journalist, podcaster, & mother of three (twins + 1), Kanika Chadda Gupta aims to give credit where it's often overlooked — the lasting impact of great parenting. On That's Total Mom Sense, she interviews public figures on their life lessons, legacy, and trusting their intuition ("mom sense" and "dad sense") as they raise the next generation. The show has been featured in Forbes and on ABC, NBC, CBS, Fox, and Thrive Global.
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