8 Effective Podcast Collaboration Strategies to Grow Your Show

Forwarded from a friend? Click below to subscribe!!

Growth

Whether you’re a new or veteran podcaster, you’re always looking for ways to grow your audience. Social media marketing, email marketing, and blogging are useful techniques, but there’s one strategy that rises above the rest: podcast collaboration.

If you listen to podcasts, you’ve probably seen this before: Your favorite host brings a guest on who also works and creates content in the same niche. After the interview, you decide to check out the guest’s podcast. Soonafter, you’re a regular listener. 

This means that even though podcast collaboration is a marketing strategy, your audience loves it! Each new guest represents the potential to enjoy more amazing content. It doesn’t feel like marketing to your listeners. It just feels like value. Read More

Article originally written by Dennis and published on Castos.

Community Hot Take

These 10 podcasting tip in less than 10 minutes are a game changer for your podcast. Whether you're launching your show soon or planning a relaunch having this information will put you ahead of the game in no time.

Veronica of Pod Sound School, will share her best podcasting tips while showing her best outfits. From casual to formal to sporty and 🔥, she'll walk you through the most useful information everybody podcaster should learn. Watch Here

AdvertiseCast

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

For August 2022, the average CPM rate was $23.45 for a 60-second ad spot. That figure is slightly down from last month (July 2022 avg. CPM rate: $23.59) and down year-over-year (August 2021 avg. CPM rate: $23.70).

The three highest CPM categories in August based on delivered advertising were:

  • Technology: $26

  • Business: $25

  • Education and Kids & Family: $24

Podcast Career Opportunities

🎤 🎧 George G. Morgan and Drew Smith have been podcasting about genealogy since September 2005, when they launched The Genealogy Guys Podcast.  Each episode includes the latest news from genealogical companies and organizations, listener email, and other content, such as book reviews and brief interviews. George and Drew delve into all kinds of topics that would interest every genealogist, from the beginner to the expert.  In June 2016, the Guys added Genealogy Connection, an all-interview podcast. Drew connects the listener to some of the biggest names in the genealogical community, including researchers, writers, speakers, educators, entrepreneurs, technologists, librarians, and archivists. 

🎤 🎧 Hosted by Doug Edwards, Youth Worker ON FIRE is full of valuable information from people who work with youth on a daily basis. Today's youth need youth pastors, mentors, teachers, and volunteers, and most of all, they need YOU! Youth Worker On Fire is designed to give you the knowledge and inspiration you need to be the best youth worker possible. It is also about students years later in their adult life and how student ministry, or the lack of it, affected their future. Many are changing their world and the world at large because of the influence of youth workers in their adolescent years.

This Issue Brought to You By

IN business since 1973, BSW has been helping broadcasters get what they need from radio, TV and now, podcasting. With some of the biggest brands and strongest partnerships in the gear you need, BSW is where the pro’s go to up their podcast game. 

BSW

Microphones, studios, video, and beyond. Get the gear you need to sound better than your competition, and get the best pricing, same day shipping, and advice from the guys who helped build the podcasts you know and love. Call or email BSW today. [email protected] or (800) 426-8434