- Podfest Messenger
- Posts
- Podcast Consumers Follow Hosts on Social Media
Podcast Consumers Follow Hosts on Social Media
Podcast consumers connect with their favorite hosts on social platforms
Podcast consumers are looking to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms.
Breaking down platforms specifically, 57% of those who follow their favorite hosts on social do so on Instagram, up from the Spring 2023 survey where Instagram was third at 52%. YouTube (52%), Facebook (48%), and Twitter/X (32%) follow. TikTok has grown from 24% last wave to 29% in the Fall 2023 survey.
Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media
Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social. Read More
Article originally written by Lauren Vetrano and published on Westwood One.
Download the fucll Cumulus Media & Signal Hill Insights’ Podcast Download Fall 2023 Report below.
My podcast producer recently turned me onto a show called Acquired, which features its co-hosts, Ben Gilbert and David Rosenthal, diving deep into the backstories of well-known brands and companies, from Porsche and Nike, to Amazon and Nintendo.
It turns out I was late to this party. In the eight years since Acquired was originally launched, it has grown into a huge hit. The show now serves more than 200,000 downloads per episode. As Rosenthal revealed in a Fast Company profile last summer, they now face the problem of their audience becoming too large for their advertisers to afford paying the full fair market price for their spots. Read More
Article originally written by Ben Gilbert and published on Cal Newport.
This is a cool podcasting stat: Of the 434 top-ranked podcasts on Apple and Spotify, 76% of them have had guests. (Pew Research Center)
The takeaway: Big podcasts have guests.
They don’t have guests because they’re big podcasts, they’re big podcasts because they have guests.
— Alex Sanfilippo (@AJSanfi)
Feb 14, 2024
Before attending Podfest Multimedia Expo recently, my focus was almost exclusively on the power of smaller events, an important trend for 2024.
However, the 10th-anniversary edition of Podfest, one of the world's three biggest podcasting events, proved that large national and international industry conferences should not be written off. Read More
Article originally written by Ross Brand and published on LinkedIn
It's fair to say that video content in podcasting is having a moment. An increasing number of podcasts are making an effort to record video content and upload it to YouTube.
Spotify also recently crossed more than 100,000 video podcasts.
YouTube graduated their new RSS ingest support out of beta earlier this month and shows added to YouTube are also available in YouTube Music, no doubt boosting its appeal as possibly the most satisfying platform for podcast consumption. Read More
Article originally published on Rephonic.
🎤 🎧 Do you dread speaking in public? Would you love to Delight in the Limelight? Join me each week for processes and expert tips to overcome the anxiety and free up your self-expression. My goal is to excite, motivate, and inspire you along your journey to make speaking something you look forward to.
I’ll also be chatting with guest experts who will share their knowledge and fresh perspectives on all things speaking and visibility to help you become the speaker you dream of, whether at your company, on social media, or on stage. I want you to love speaking in public! And I’m all about the fun, because life is too short for anything else.
🎤 🎧 Welcome to the Think Unbroken Podcast, where healing begins and transformation takes flight. Join host Michael Unbroken on a journey of self-discovery and empowerment as we delve into the realms of overcoming childhood trauma, narcissistic abuse, PTSD, CPTSD, high ACE scores, anxiety, depression, and various mental health challenges.
Unlock the secrets to healing with insights from therapists, trauma coaches, mindset leaders, neuroscientists, and researchers. Gain access to practical tools and strategies that have proven effective in helping individuals recover from mental health issues. This podcast is your go-to resource for real, actionable advice on understanding and overcoming childhood trauma, abuse, and the lasting impacts of narcissistic trauma.
🎤 🎧 Dr. Glenn Vo and Dr. Vinh Nguyen are the original "Odd Couple" of Dentistry on The Nifty Thrifty Dentists - they are neither partners in practice or in bed. Just the dynamic duo behind one of the most entertaining Dental Podcasts in the World. Let's face it. Being a Dental Professional is hard. Heck, life in general is hard. Leave reality for a moment and join us in this podcast whirlwind of interesting guests, funny jokes, and thought provoking banter.
🎤🎧 Amplify Your Mission is committed to helping entrepreneurs and purpose-driven professionals to increase their reach and revenue. To equip you with the strategies, tools and assets that the top 1% of modern Thought Leaders utilize to attract, serve and monetize their ideal audience.
Our mission is to help more experts to help more people with their unique expertise within their industry.
Sleep meditations created for those who identify as women or anyone who feels called to listen 💗. Can’t sleep? Insomnia? Mind racing with worries and a never-ending to-do list? Tune in to the Sleep Meditation for Women podcast and let these guided meditations help you ease into sleep peacefully. Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos. Get comfy, press play and let yourself be guided into dreamland.
Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.