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Podcast Marketing: Top Tips & Proven Strategies for the Rest of 2025
Want to grow your podcast audience faster in 2025? Riverside’s latest guide breaks down the smartest ways to market your show and turn casual listeners into loyal fans. The first step is making your podcast easy to find by listing it on every major directory, use YouTube as a discovery engine (even if you’re audio-only), and share short, engaging clips on social media. Consistency matters, so publish on a regular schedule, create strong visuals for your brand, and encourage recommendations through simple calls to action. These quick wins help you get noticed, but long-term growth comes from building real community around your show.
Beyond the basics, Riverside highlights 16 proven strategies that balance organic reach with paid promotion. Organic moves like starting a newsletter, optimizing show notes for SEO, and reviving older episodes stretch your content further without big costs. Paid options ranging from social ads to cross-promotion with other podcasts let you scale faster if your budget allows. The key takeaway is that podcast growth isn’t explosive overnight. It’s incremental and data-driven, built on consistent branding, repurposing content smartly, and understanding your audience. Whether you go niche or aim wide, the strategies are flexible enough to fit any show and any growth stage. Read More
Article originally written by Abel Grunfeld and published on Riverside.
This is your shot to speak at one of the biggest stages in podcasting, where indie creators, experts, and innovators gather to learn, grow, and build real community.
If you’ve got a story to tell, a strategy to share, or a unique angle that helps podcasters stand out, this is the moment to throw your hat in the ring.
Podfest isn’t about big egos or polished pitches. It’s about people who show up with real value. So if you’ve been thinking, “Maybe next year…” stop. Make it this year. Apply Here
YouTube has published its latest creative trends report, which this time around looks at “Creative Maximalism,” which is an umbrella term for a range of varied content trends that have been gaining traction in the app.
Though I do think YouTube misses a key point in its broader analysis in this respect.
So, first off, what is “creative maximalism” exactly?
Well, really, YouTube’s outline describes a kind of a mish-mash of various creative and cultural trends, culminating in a more information-dense, collaborative form of content, which is heavily reliant on web literacy and in-jokes. Read More
Article originally written by Andrew Hutchinson and published on Social Media Today.
Staying memorable as a podcast guest is a challenge in today’s distraction-filled world, where studies show people forget 90% of what they hear within a week and spend nearly half their waking hours with wandering attention. Many guests unintentionally lose listeners by overloading them with jargon, being too vague, wandering off-topic, ignoring the audience’s perspective, or speaking in a monotone.
The key to standing out is to do the opposite. Come prepared with strong audio and a clear message, use previews and summaries to guide focus, share stories since people remember them far more than raw facts, bring personality and humor to build authentic connection, and end with one or two simple calls to action. By following these do’s and avoiding the don’ts, podcast guests can keep their audience engaged, make their message stick, and increase their chances of being invited back. Watch Now
You’ve just published an amazing new episode. Your guest was brilliant, the conversation flowed, the exchange was inspiring. And you think to yourself: “they’ll surely share it everywhere.”
And yet… nothing. No post, no story!
It’s frustrating. But it’s also a chance to take a step back: why does this happen? And above all, how can you prevent it from happening again? Read More
🎤 🎧 Modern Financial Wellness isn’t just about dollars and cents, it’s about how we think and feel about money, the decisions we make, and the deeper forces that influence our financial wellbeing. Hosted by financial planner Jim Grace, CFP®, this podcast gives you insights into the psychology of money, exploring the emotions, habits, and experiences that shape the way we approach our finances.
🎤🎧 Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business.
🎤🎧 Do you love getting amped up about new ways to be successful in your business while enjoying a cup of coffee? Then welcome to the Coffee with Kate: Brewing Business Brilliance for Entrepreneurs podcast, where your favorite cup of coffee meets an abundance of knowledge and inspiration! Whether you're a seasoned entrepreneur or just starting out, this podcast is your go-to resource for unleashing your business potential in the digital age.
🎤🎧 When you’re saving for retirement, you’re investing—it’s as simple as that. But did you know you have a choice about what your money is invested in? While most traditional plans keep your funds in the stock market through mutual funds and individual stocks, sometimes it pays to think outside the stock market. That’s where The IRA Café comes in.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”