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Podcast Networks: How They Work and Whether You Should Join One

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Podcast Network

If you’re thinking about joining a network, it’s important to understand how they work, what benefits they offer, and what drawbacks you’ll have to endure. In this article, we’ll explore everything you need to know about podcast networks. 

What is a Podcast Network?

PodcastOne (which is a podcast network) has a great definition:

“A podcast network is a collection of podcasts that are produced, distributed or made available to advertisers through a single company, or network.”

In other words, it’s an umbrella company that individual shows join to take advantage of certain benefits, especially when it comes to advertising. Some podcast networks stick to themes (like true crime shows or interview shows) while others are more open. 

What do podcast networks do? They were created originally to market and monetize podcasts, but they’ve evolved to much more over time. 

You see, podcasts had a discoverability problem in the late 90s and early 2000s. They weren’t mainstream at the time. Podcast directories didn’t exist yet and search engines weren’t capable of exploring audio content. Read More

Article originally published on Castos

Community Hot Take
Know Like Trust

What do the world's most successful people have in common? They have a large, valuable, dependable network of people, friends, allies, and associates that they maintain. They also relentlessly promote their organization, cause, or message. And they take consistent, massive action!

If you've struggled to escape obscurity (as we all do), if you want to connect with more people and build community, and you feel there's never enough time in the day to get the right message in front of the right people at the right time, then you must leverage the power of podcasting and syndication to enjoy the "know, like, and trust" factor and attract your ideal prospects to you.
Many leaders and business owners dream of posting consistent content to market their message to an increasingly growing social circle, but most fall short with the strategy, implementation, action-taking, and results they deserve from podcasting...
That's why you need "Know Like and Trust." Matt Bertram, author, speaker and digital strategy consultant -- who specializes in brand positioning and go-to-market growth strategies for top brands -- shares the secrets of the exact "know, like, and trust" podcasting formula to develop, launch, market, and monetize YOUR podcast. No matter your company size, industry, or level of expertise! In this book, you'll discover:
  • The ideal format to produce your online podcast "show"

  • Proven and foolproof methods to get the best and most ideal guests for you

  • How to create intriguing interview questions so your content almost creates itself

  • How to record and edit like a pro

  • The secrets to achieve a top ranking fast

  • and more!

Do not allow the usual roadblocks like technical difficulties and lack of a plan stop you from growing your organization. Create your profitable podcast today and claim your copy of "Know, Like, and Trust: Why Your Brand Needs A Trusted Voice In Today's Crowded Marketplace, A Podcasting Marketing Guide For Small Business Owners!" Learn More
Downloads or Listens

If you're a podcaster, you may have heard the terms "downloads" and "listens" used interchangeably. But are they really the same thing? Let's dive in to explore the differences between the two.

S.A. Grant of Boss Uncaged recently wrote an excellent article in the Podfest Facebook Group covering this debate. Visit the group for the whole story!

What's the difference between podcast downloads and podcast listens?

In simple terms, a download refers to when someone requests and saves an episode of your podcast to their device. A listen, on the other hand, refers to when someone actually plays that episode.

So while a download is a measure of how many times an episode has been requested, a listen tells you how many people have actually engaged with your content. Keep in mind that not all downloaded episodes get listened to, and some listeners may stream your podcast without downloading it at all. Read More

Podcast Career Opportunities

 🎤 🎧  The Democracy Works podcast seeks to answer that question by examining a different aspect of democratic life each week — from voting to criminal justice to the free press and everything in between. We interview experts who study democracy, as well as people who are out there doing the hard work of democracy day in and day out.

The show’s name comes from Pennsylvania’s long tradition of iron and steel works — people coming together to build things greater than the sum of their parts. We believe that democracy is the same way. Each of us has a role to play in building and sustaining a healthy democracy and our show is all about helping people understand what that means.Democracy Works is part of The Democracy Group, a network of podcasts that examines what’s broken in our democracy and how we can work together to fix it.  

🎤 🎧   Controlling your spending is hard to do. On every episode of Frugal Friends, we'll try to help you gain a little more control on one aspect of the countless directions your money is being pulled toward through frugality and a few laughs. 

If you're trying to save money, spend less, adopt minimalism, pay off debt or reach financial independence, we think you'll like the show.

🎤 🎧 Welcome to the Small Business Storytellers, hosted by Marketing and Storytelling expert, Seth Silvers.

This show brings you the stories of purpose-driven small businesses and entrepreneurs working hard every day to make the world a better place through business.Each week, we will dive into the practical lessons that can be learned from the success and the failures of small businesses around the country.

This Issue Brought to You By

Morning meditations created for those who identify as women or anyone who feels called to listen. 💗 Start your day with a moment of mindfulness with the Morning Meditation for Women podcast. Whether you’re new to meditation, trying to kickstart your meditation practice, or a seasoned meditator, you’ll love these quick meditations designed to start your day with intention, love and a deep sense of peace. Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.

Morning Meditation for Women

Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.