- Podfest Messenger
- Posts
- Wow! Podcast Reach is now Equal to TV!
Wow! Podcast Reach is now Equal to TV!
Last week, Edison Research released their annual Infinite Dial study and here at Podfest, we want to share it with you!
When Edison Research started the Infinite Dial Study in 1998, the goal was to understand how Americans use emerging forms of audio and new media.
In the first 1998 study, a tiny number of consumers had ever tried audio streaming over a dial-up connection. 26 years later, the Infinite Dial is the longest-running study of consumer digital audio use.
The results of Edison Research’s 2024 Infinite Dial study contain some compelling insights for marketers and media agencies:
Takeaways for podcasters:
No longer is podcasting a niche platform lacking scale: Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly. Among demographics such as persons 18-34, 18-49, and 25-54, monthly reach is in the low 60% range.
It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV.
Brands targeting women should give podcasts a starring role in media plans: Female podcast audiences have hit record highs in habituation and reach.
Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts.
Among 18-34s, podcast reach is now as big as TV! Read More
What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they’ve been recognised with a prestigious award?
In truth, we can gauge success in many ways, but ultimately, there’s no certificate and a great degree of subjectivity. One thing we can all agree on, though, is that the best way to get to a position where you or your audience consider your podcast a success is to create quality content, consistently, over a prolonged period of time. Read More
Year over year, podcasting continues to disrupt the digital audio landscape as the most powerful and preferred medium. And for advertisers who have already dipped their toe into the podcast pool, the #1 question we hear is, “What comes next?”. Check out these step-by-step videos to discover everything you need to know from audience targeting to custom ad formats:
Who’s Listening to Podcasts
How to Buy Podcast Advertising & How Campaigns Work
Measuring Campaign Success
Brands Doing Podcasting Right
For the marketer that wants to create a strategic podcast campaign, you’ve come to the right place. Watch Here
An estimated 505 million people will listen to podcasts in 2024, the most in the medium’s short history. Since the term podcast was coined in 2004, the format has grown into a $25 billion industry. But the industry's expansion has also come with major growing pains. Watch Here
What is an Actively Established Podcaster? An Actively Established Podcast is defined as an interview-based podcast with at least 100 episodes and a release cadence of 10 days or less that’s run by a host who isn’t a celebrity, or part of a major media network.
Podcasting Industry Totals
There are 3,003,748 total podcasts, but only 403,589 are active.
💡 Fact: There has been no increase in the # of active podcasts since July 2020. (There are 309k fewer podcasts active now than in 2020!) Read More
🎤 🎧 Get Your Wins Every 90 Days. Are you ready to transform your goals into tangible successes with intention and dedication? Welcome to the 90 Day Wins Podcast, where actionable insights meet real-world achievements. Sandy B brings together Goal Getters who are not just dreaming but doing—sharing their victories, insights, and invaluable lessons as they navigate their journey towards the life they aspire to lead.
🎤 🎧 4 The One Studio interviews all walks of life in the entertainment industry to hear their inspiring stories- the good, the bad, the ups and downs. Set Life aims to encourage listeners to take a leap of faith to pursue their dreams while also giving insight to behind the scenes life of filmmaking.
🎤 🎧 The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it's really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.
🎤🎧 Your healthiest outlet to run your life. Run, Thrive, Survive is dedicated to empowering women who are grappling with burnout. Whether you're struggling to find the energy to exercise, seeking to regain control of your life, or simply looking for a supportive community, this is the place for you.
Our journey together is about more than just workouts and healthy eating; it's a holistic approach to rejuvenating both your mind and body.
Sleep meditations created for those who identify as women or anyone who feels called to listen 💗. Can’t sleep? Insomnia? Mind racing with worries and a never-ending to-do list? Tune in to the Sleep Meditation for Women podcast and let these guided meditations help you ease into sleep peacefully. Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos. Get comfy, press play and let yourself be guided into dreamland.
Brought to you by the Women’s Meditation Network and hosted by Katie Krimitsos.