Podcast SEO 101: How to Rank Higher

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40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.

One way to get there is with podcast SEO. Think of it as invisible levers you can pull to boost your ranking and drive more traffic to your podcast.

In this post, we'll cover how to optimize your podcast for Spotify, YouTube, and search — plus uncover how to find great topics for your next episode.

Front-load key information in your episode description.

Writing an episode description is another way to optimize your podcast, but many skip it. This space offers keyword opportunities, meaning you can rank individual episodes in search.

Spotify recommends using the first 20 words of your description to hook new listeners. Don't repeat information in your episode title or general podcast description. Instead, jump right into the episode's topic or guest. Read More

Article originally written by Erin Rodrigue and published on HubSpot.

Community Hot Take

If you don’t know who’s listening, can you create the best brand experiences for them? It’s essential for brands, agencies – and podcasting platforms – to prioritize customer experience (CX). Using DISQO's CX platform we did a deep dive in who’s listening to podcasts and cultivated insights on the receptivity to advertising and consumers’ go-to behaviors for finding the podcast content that’s right for them. Download Report Here

🎤🎧 Welcome to Manufacturing Happy Hour, the podcast where we get real about the latest trends and technologies impacting modern manufacturers.

Hosted by industry veteran Chris Luecke, each week, we interview makers, founders, and other manufacturing leaders that are at the top of their game and give you the tools, tactics, and strategies you need to take your career and your business to the next level. We go beyond the buzzwords and dissect real-life applications and success stories so that you can tackle your biggest manufacturing challenges and turn them into profitable opportunities.

 🎤🎧 There are many elements in our lives that affect our well-being and there are many ways that we can explore them. One avenue to optimal self-care is having open, honest conversations about what it means to be well.

Navigate love and relationships, purpose and meaning, mental health and wellness, success and failure, and all of those things that make us human with Whitney Lauritsen on This Might Get Uncomfortable.

 🎤🎧Kevin Chemidlin was a podcaster who hit the wall in 2019 - audience growth stopped, he was burnt out, and he couldn't figure out how to monetize.

So, he did something crazy: he shut his show down completely, and spent 3 months studying the best podcasts in the game. He came back, implemented what he learned, and then took his podcast past 100,000 listeners and $100,000 monetized. Now, he's here to help you do the same - even faster on Grow the Show!

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A Podfest event is so much more that just a mere conference. While we pride ourselves on featuring the most engaging speakers, exciting topics and in-depth content, the thing that sets a Podfest event apart from all others is the tight-knit community we've been building since 2013. You don't just attend a Podfest event - you become part of the Podfest family.