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Podcast Statistics and Trends for 2025 (& Why They Matter)
Are you a podcast producer or creator?
Leveraging stats will allow you to strategize for success and even earn revenue from your podcast. For example, knowing that 70% of podcast fans listen while doing housework gives you great insight into the products you could advertise to monetize your podcast.
How many people listen to podcasts?
In 2023 there were over 450 million podcasts, and this number is only growing.
As of 2024, according to the Infinite Dial, 67% of Americans will have listened to a podcast in their lives. This is an estimated 192 million Americans and an increase from 64% in 2023.
From this figure, 47% of Americans listened to a podcast in the last month and 34% in the previous week, with an increase of 12% and 10% year over year.
Insider Intelligence estimates that in 2026, the number of podcast listeners worldwide will grow to 619.2 million.
It’s interesting to note that the percentage of time people spend listening to audio content has increased more than fivefold, from 2% to 11%, in the last ten years. Of this, 20% is spent listening to podcasts.
While the United States and Canada are the center of the podcasting ecosystem with the highest number of listeners, Insider Intelligence predicts China and Latin America will surpass them between 2025 and 2026. Read More
Article originally written by Kendall Breitman and publsihed on Riverside.
Podcasting in seasons is a game-changer for consistency, audience engagement, and avoiding burnout. Instead of grinding out episodes indefinitely, breaking your show into seasons gives you a structured, intentional approach to content creation. Each season focuses on a specific topic, making it easier to plan, batch-record, and keep your content cohesive. Plus, taking planned breaks between seasons lets you regroup, refresh, and come back stronger—without losing momentum or your audience’s attention.
Beyond making your life easier, seasonal podcasting is a smart strategic move. It lets you build anticipation, streamline marketing, and give your listeners a clear, engaging experience. A well-structured season keeps people coming back, while the downtime between seasons gives you space to gather feedback and fine-tune your next round of content. Instead of feeling trapped in an endless production cycle, this approach keeps your podcast fresh, focused, and built to last. Read More
Article originally written by Colin Gray and published on The Podcast Host.
10 steps to Start Podcasting. Don't worry, there's flexibility to customize and improve along the way. Let's dive in!
— Rob Greenlee (@robgreenlee)
7:06 PM • Feb 7, 2025
The latest Podcasting Industry Report from PodMatch offers valuable insights tailored for independent, interview-based podcasters. It highlights that while podcast listenership is on the rise, the number of active podcasts remains steady, indicating a non-saturated market. This presents a prime opportunity for new podcasters to enter the scene.
However, the report also points out a significant challenge: many podcasters face high failure rates, often due to quitting prematurely or inconsistent episode releases. This underscores the importance of commitment and regular content delivery for sustained success. Read More
🎤 🎧 Welcome to the I Am That Bitch Podcast—a bold, unapologetic space where we celebrate authenticity, embrace empowerment, and redefine what it means to be a badass. Hosted by Val Vee, this podcast is your ultimate guide to living life on your own terms, unleashing your inner badass, and owning your power with pride. Join us as we dive into raw conversations, share empowering stories, and explore the art of living authentically. From overcoming challenges to embracing self-love, each episode is a journey of growth, inspiration, and transformation. Tune in now and join the movement of badass.
🎤 🎧 The Women in Tech Podcast is hosted by WeAreLATech's Espree Devora and features inspiring Women in Tech from Engineers, Female Founders, Investors, UX and UI Designers, Journalists all sharing their story how they got to where they are today. The purpose of the show is for every listener to walk away feeling 'If She Can Do It So Can I'. Espree calls it 'actionable empowerment'
🎤 🎧 Your podcast is more than numbers; it’s a powerful tool for impact, connection, and business growth.
Beyond the Downloads is for podcasters, entrepreneurs, and thought leaders who want to grow, monetize, and amplify their message without getting stuck in the download trap. Here, we focus on sustainable podcast growth, business-building, and storytelling that converts.
🎤🎧 Welcome to OTW, the podcast dedicated to giving you actionable tips to level up your business and create the lifestyle you desire. Hosted by Paul Gowder, each episode dives into practical strategies for entrepreneurs, focusing on innovative methods to grow your email list, enhance your marketing efforts, and achieve your business goals.
Whether you're a seasoned business owner or just starting out, Paul's insights and advice will help you navigate the ever-changing digital landscape.
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