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Podcasting 2.0: What it Means for Brands and Creators
There’s no doubt that podcasting has come a long way, but the way we distribute and interact with shows hasn’t changed much.
Enter Podcasting 2.0 — a movement aiming to make podcasting more open, interactive, and creator-friendly.
The movement centers around turning a simple RSS feed into a smarter tool: one that improves discoverability, supports listener engagement, and opens new ways for creators to connect with their audience. While still in its early days, Podcasting 2.0 is already shaping the future of the medium with features like transcripts, interactive tags, and listener-supported funding.
Podcasting 2.0 is a community-driven, open-source initiative that aims to modernize podcasting without handing over the keys to giant tech platforms.
It’s led by volunteers to make the RSS-based ecosystem stronger, more flexible, and more future-proof. The goal is to add modern features to podcasts without relying on closed systems like Spotify or YouTube. Read More
Article originally written by Tianna Marinucci and published on CoHost.
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Podcast monetization doesn’t require thousands of downloads. This creator explains how they generated revenue even when their show had only a few hundred listeners by leaning into strategies that build connection and value. Direct support through platforms like Apple Podcasts, Memberful, or Patreon offers fast wins with benefits such as ad free episodes, bonus content, and early access.
Paid communities on platforms like Discord, Patreon, or custom spaces give audiences a place to interact and deepen their relationship with the host. When your content aligns perfectly with a sponsor’s product, even small shows can secure deals by offering strong audience fit and creative placements such as show notes, blogs, or bundled promotions. Watch Now
Today, many podcast creators apply Podcast SEO tips in isolation, adding a keyword in the title, quickly optimizing a description, choosing a few relevant tags… but without any real structured method. The result? Scattered efforts, no scalability, and limited long-term impact.
To truly improve a podcast’s visibility, stacking “good habits” is no longer enough. You need to build a system: a clear strategy, repeatable processes, and the right tools. A system you can evolve, hand off to a team, and apply at scale across multiple podcasts.
That’s exactly the goal of this article: offering a method to build a complete Podcast SEO System. Note: In this article, “Podcast SEO” and “PSO” (Podcast Search Optimization) refer to the same thing—optimization for search results within listening platforms like Apple Podcasts or Spotify.
If you want your B2B podcast to actually work, as in, reach the right people, start the right conversations, and move real decision-makers down your funnel, then you can’t leave promotion to chance.
And you definitely can’t rely on platforms where no one’s looking for business content in the first place.
Because here’s what we always tell our clients when they’re looking for podcast marketing advise, your podcast doesn’t need more listeners. It needs the right listeners.
Article originally written by Jennay Horn and published on We Edit Podcasts.
🎤 🎧 Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
🎤🎧 The Unbreakable Mission is not just a podcast—it’s a call to action. If you’re tired of hesitation, excuses, and half-measures, you’re in the right place. This is where high-performance mindset meets extreme ownership, shared struggle, and relentless execution.
🎤🎧 My career wasn’t a straight line—it was a series of pivots, survival jobs, and soul-searching moments. It really began when I decided I couldn’t keep feeling stuck and unfulfilled. I set out to find clarity, reignite my confidence, and create a career that actually made sense for me. That journey led me here to the Thrive Careers Podcast—and now I help others do the same.
🎤🎧 Welcome to the Second Act Success Career Podcast, a top 2% globally ranked show designed for ambitious women ready to change careers, start a business, and create a life they love. Hosted by Shannon Russell, business coach, author, and exit strategy expert, this podcast helps you transition from employee to entrepreneur with clarity and confidence.
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With free hosting, dynamic monetization, and ad opportunities powered by one of the leading audio sales teams in the country, Creator Lab lets you keep creating what you love while making it simple to earn along the way.