Podcasts Are Doing Just Fine Thank You Very Much

Forwarded from a friend? Click below to subscribe!!

Podcasts are Thriving

Image: Podchaser

There’s been a recent trend in podcast journalism where writers are declaring the official burst of the podcast bubble. 

Bloomberg recently published, “the podcast boom is starting to feel like a thing of the past.”. Vulture echoed the sentiment with their article, “This Could Be a Rough Year for The Podcast Industry.” Lastly, Nick Hilton, co-founder and Director of podcast production company Podot, was even willing to stick a fork in podcasting and call it done with his recent article, “2022: The Year That Podcasting Died”

In these articles, they cite layoffs at top companies, exclusive podcasts being canceled, and budgets being slashed.

In recent years, the top podcasts, advertisers, and podcasting companies have been receiving exorbitant amounts of money. Spotify paid $340 Million for Gimlet and Anchor. Amazon paid $100 million for an exclusivity window for My Favorite Murder, and $300 Million for the podcast production company Wondery. Read More

Artical originally written by Taylor Kalsey and published on Podchaser.

Community Hot Take

This past week was spent at one of the largest podcasting and multimedia expos in the world, Podfest! 

While I’ve been to many conferences in the past few years, this one was special. This was the first conference that I went to as myself. 

Launching a company is scary. I’ve spent months worrying I wasn’t doing the right thing. Had I made a mistake? Will this idea I have play out or fall flat? Will anyone take me seriously? 

This week, I was embraced by industry professionals and newbies alike. I was heard and told that my message has value. That was exactly what I needed. Read More

Libsyn & YouTube

Libsyn, the leading all-in-one podcasting platform for creators and advertisers, announced a data integration partnership with YouTube for podcasters. Specifically, Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, is now connected with YouTube, the fastest-growing podcast listening platform, to feed real-time, IAB-compliant data into its marketplace. This connection enables Libsyn podcasters, brands, and advertisers to gain streamlined access to accurate insights on podcast downloads from YouTube.

Video podcasts are on the rise with nearly six in ten (57%) listeners saying they prefer podcasts with video, according to a recent Signal Hill Insights study. YouTube is one of the most popular platforms for podcasts, with a vast global audience of over two billion active users. Publishing in multi-format (audio and video) and multi-channel (podcast and YouTube) helps podcasters expand their reach and build their community while increasing monetization opportunities. The multi-format and multi-channel approach is also opening a number of opportunities for advertisers to reach highly engaged and diverse audiences.

“Podcasters are increasingly uploading their shows to YouTube as both a distribution and marketing channel and AdvertiseCast is continuing to offer richer data and insights on campaign performance for brand partners,” said Anthony Savelli, SVP of Sales for AdvertiseCast. “YouTube is one of the most popular podcast listening platforms in the U.S. and usage share has steadily grown from 14% in 2019 to 24.2% in 2022. Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi-channel approach and will provide better transparency to brands and advertisers.”

Podcast Career Opportunities

🎤 🎧  Coffee with Content Creators is a weekly podcast where Rob Balasabas talks to Content Creators, Influencers, and Industry Experts about the Creator Economy, Trends in Building Revenue Streams with your Content, and How to Continue Winning as a Content Creator. You may catch the occasional Dad Joke as well :)

🎤 🎧   Krystal Watson is the host of Building Mental Courage Podcast, a podcast that is all about our mental health!

I don't know about you, but I don't want to any longer keep quiet about the crap that has and still does affect my mental health as well as so many other people! So this podcast is putting that to an end!

I will be speaking up about my mental health journey, as well as numerous topics that play a role in affecting so many other's mental health as well. My hope is that as I take you all along with me on my journey of continuing to heal mentally, that you all will also build YOUR mental courage, and we all will Speak Up Together!

🎤 🎧    The Stoop podcast digs into stories that are not always shared out in the open. Hosts Leila Day and Hana Baba start conversations and provide professionally-reported stories about what it means to be black and how we talk about blackness. Come hang out on The Stoop as we dialog about the diaspora.

🎤 🎧 The Podcast Accelerator is a deep-dive podcast that releases every Monday where host, Mark Asquith goes into detail about growth strategies & tactics for your podcast that are based on Mark's running & growing businesses & content platforms since 2005.

During each episode he will give you three specific, actionable takeaways that you can implement right away and he's always available to answer questions on Twitter (https://mark.live/twitter).

This Issue Brought to You By

We create and publish guided meditations andmusic tracks through our expanding network ofpodcasts and YouTube Channel. We started withjust one podcast Meditation for Women back in2018, and now have 8 podcasts and 1 YouTubeChannel available at your fingertips. Each one ofthese podcasts were created with the feedbackfrom our listeners, who are constantly letting usknow what kind of meditations they desire.

Women's Meditation Network

We believe that meditation is an incredible tool to quiet the mind so you can get to know yourself intimately. And when you know yourself, when you practice over and over again listening to your inner voice, you know what you need and you know what decisions to make. You’re able to separate the “noise” of the world (anxiety about current events, for example) from the “voice” inside, who guides you to peace.