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Podcasts Are Now Top Platform For Consuming Spoken Word/Personality Audio
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When respondents complete 24-hour listening diaries for Edison Research Share of Ear studies, they categorize their audio consumption into four large buckets: Music, News, Sports (Sports Talk or Play-by-Play), and Personalities/Talk Shows.
The four categories form the basis of many of the ways the research firm analyzes the information. For example, it totals up the three non-music categories for its ongoing “Spoken Word Audio Report” with NPR, which will be released in two weeks.
Edison Research
In its latest Insights Newsletter, Edison zooms in on the Personalities/Talk Show category and reports an astonishing change in the way listeners access this content since it began Share of Ear in 2014. At that time, the share of time spent listening to “Personalities/Talk Shows” was: AM/FM Radio 74%, Podcasts 12%, All others 14%. The numbers in its most recent update for the second quarter of 2022 show a surprisingly different picture: AM/FM Radio 39%, Podcasts 41%, All others 20%. Read More
Article originally published on InsideRadio
After four years of success in France, Ausha is now officially offering their podcast marketing platform in the United States.
Here’s what they do: Ausha makes marketing your podcast much easier, effective, and dare we say… enjoyable. 🔥
Imagine: You’ve finished your meticulously crafted episode and now you’re steeling yourself for the long hours ahead of trying to use six or seven different marketing tools to get it in front of the right people. 😅
But wait!
You have Ausha! Ausha, on average, replaces 5 tools that podcasters would otherwise have to navigate to promote their podcast. In just a few clicks on Ausha, your podcast is exactly where it should be: in the ears of new, eager listeners. 🎧 You’ve saved tons of time. Life is good. Well done! ✌️ Read More
Though it’s still the new kid on the block, YouTube Shorts is here to stay. Already, the platform has overtaken TikTok in users per month. YouTube is investing heavily in Shorts success, from the recent announcement of profit sharing to a new music licensing marketplace. The future of YouTube includes Shorts.
To ride the Shorts wave, creators need to take short-form videos as seriously as long-form ones. Developing a full-scale strategy now will set you up for later audience growth and visibility as Shorts continue to grow. The essentials of repurposing long-form content, sampling video and audio and leveraging the Shorts algorithm will give creators a place to start with their Shorts strategy. Read More
🎤 🎧 Wade Galt is the host of The 3-Day Weekend Entrepreneur. If you’re like most entrepreneurs, it’s possible for you to impact more people and make more money in less time than you currently are. Such greater freedom would allow you to enjoy your family, friends, hobbies, and life more fully.
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