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17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

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The Power of Podcast Advertising

blog.gumball.fm

Just how effective is host-read messaging? This roundup of research shows how host-read ads impact trust, attention, conversion, and more.

Thanks to the intimate connection between hosts and listeners, host-read ads are especially effective in engaging, delighting, and converting listeners. And if you don’t believe us, there’s a ton of quantitative research that backs this up.

We rounded up recent studies and stats conducted around host-read messaging and podcast advertising at large here in one place so you can see for yourself. While this roundup is great for providing at-a-glance quick facts, we’ll also be diving deep and providing additional analysis on each of the sections below in future blog posts.

Check out the numbers that show just how powerful host-read ads and podcast advertising are Read More

Article originally written by Connie Chen and published on Gumball.fm

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