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- SEO for Podcasts: How to Get Your Podcast to Rank in Search
SEO for Podcasts: How to Get Your Podcast to Rank in Search
Podcasts are booming, and so is the competition for ears (& eyes). If you want to grow your audience, SEO for podcasts isn’t optional anymore. With AI-driven search engines reshaping how people find content, it’s never been more crucial to optimize your show for discoverability.
At its core, podcast SEO is all about visibility. We’re talking keywords, metadata, transcripts, and a few other not-so-scary tactics that help your content rise in the ranks whether it's on Google, YouTube, or inside AI assistants like ChatGPT.
A well-optimized podcast doesn’t just sound good, it shows up. And when it shows up, it gets downloads, listens, and views. Those downloads turn into shares, loyal listeners, brand awareness, and long-term authority. TL;DR: podcast growth = brand growth.
You’ve probably seen it shouted across LinkedIn: AI search is changing the game. These engines prioritize relevance and user engagement, making strategic SEO moves even more important for discoverability. Read More
Article originally written by Paige Peterson and published on Sweet Fish.
Podfest PodTour Upcoming Stops
Wednesday, Sept 3, 6pm - 8pm
Dolby Screening Room Burbank3601 W Alameda Ave.
Burbank, CA 91505.
Street level parking garage entrance is on Cordova St on the east side of the building. If the garage is full, street parking in the surrounding neighborhood is available, but mind the posted time limits on the street signage.
Enter the elevator lobby from the garage, and take the elevator to Reception on the 3rd floor.
Light snacks and refreshments will be available.
Send our Newsletter to a friend and tell them where the party is at!
This is your shot to speak at one of the biggest stages in podcasting, where indie creators, experts, and innovators gather to learn, grow, and build real community.
If you’ve got a story to tell, a strategy to share, or a unique angle that helps podcasters stand out, this is the moment to throw your hat in the ring.
Podfest isn’t about big egos or polished pitches. It’s about people who show up with real value. So if you’ve been thinking, “Maybe next year…” stop. Make it this year. Apply Here
Since the term “podcast” was coined in 2004, the industry has gone through waves of changes, from the widespread use of RSS to the recent rise of video podcasting. Along the way, podcasters have been fascinated by their own medium, and numerous publications and conferences have emerged to explore the changing face of the industry. One of the most interesting formats to launch in the last two decades is a fascinating crop of podcasts about podcasts.
These shows are dedicated to exploring the intricacies of the audio format, from creating compelling series to expanding audiences — not to mention making money along the way. Read More
Article originally written by Joni Deutsch and published on Podglomerate.
Most podcasters want to monetize their show but struggle because they miss one key step: knowing their audience. Your audience is your ideal listener, the person you’re trying to reach with your content. By understanding their age, income level, interests, and habits, you can shape every monetization strategy to actually work. Instead of randomly pitching to sponsors, you’ll know exactly which brands fit your audience, making your pitches far more appealing. The same principle applies to premium content. Don’t just offer perks for the sake of it, create tiers and bonuses that match your audience’s lifestyle and budget. Even asking for one-off donations becomes easier when you suggest realistic amounts that your audience can afford.
Other common mistakes include overlooking branded merchandise and affiliate opportunities. Listeners want to feel like part of your community, and custom merch can be both a revenue stream and free advertising when they share photos online. Affiliate marketing also works best when tied to products your audience will actually use, not just what you personally prefer. The bottom line: every step of monetization should connect back to your audience. When you know who they are and what they value, you can create offers that excite them, sponsors that want to reach them, and opportunities that keep your podcast profitable for the long term. Watch Now
Podcast rankings—also called charts —are one of the two main entry points for discovering new shows in listening apps. According to The Podcast Host, 1 in 2 listeners discover podcasts directly through their app:
70% use the search bar (which you can optimize with Podcast Search Optimization—PSO).
24% browse the charts, which are automatically generated based on podcast performance.
In other words, appearing at the top of your category means maximizing your chances of being discovered, without ads or editorial selection. Read More
🎤 🎧 Ever wonder what it really takes to launch and grow a podcast? My Podcast Story dives deep into the journeys of podcasters—from rising indie creators to industry leaders. Each episode features exclusive interviews, behind-the-scenes stories, and hard-won lessons about content creation, audience growth, and the secrets of compelling storytelling.
🎤🎧 Welcome to Emotionally Unavailable, a transformative podcast that began as a personal journey toward emotional availability and has blossomed into a vibrant space for growth, healing, and connection. Join me as I explore the depths of self-discovery, spirituality, and personal empowerment, sharing my light and the insights I’ve gained along the way. In each episode, I engage in heartfelt conversations with inspiring guests who are also navigating their paths to emotional freedom and teaching others to do the same.
🎤🎧 Real talk, hard sayings, and authentic conversations from game changers and excuse removers worldwide, giving you tools and strategies to help you grow you! This is the original podcast! They Call Me Mista Yu is the O.G. The G.O.A.T. if you will! This is where it all started. I was talking relationships, faith, sports, pop culture, and world news. A little something for everyone here! Enjoy your journey!
🎤🎧 Honest Christian Conversations is a weekly podcast dealing with cultural and spiritual issues within the Christian faith.
If you’re looking for a podcasting event to hold you over until January, that has a personal and collaborative feel, check out the Empowered Podcasting Conference in Charlotte this September!
It’s a smaller, hands-on weekend built for independent podcasters packed with lots of real conversation and helpful sessions. EPC attendees genuinely want to connect and grow both their network and community.
Some of our Podfest community members will be speaking there and/or attending (including Chris Krimitsos!), and we think it’s worth a look!!