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Spotify, SiriusXM, and Acast Report Growing Podcast Ad Biz in Q2
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The audio companies reported earnings amid turbulence in the advertising market.
Audio companies aren’t exempt from the impacts of the current economic uncertainty, but they don’t seem to have taken quite the hit that Meta did in the second quarter.
Both Spotify and SiriusXM reported earnings last week, and both said their advertising revenue increased, noting podcasts as a strong spot. Podcast company Acast followed this week, also reporting net sales growth in Q2.
That being said, the broader pullback in ad spend did come up.
Call it what you want, the ad biz is not looking its best right now. But according to these execs, the growing podcast segment is keeping its head above water. Read More
Article originally written by Alyssa Meyers and published on Marketing Brew.
OSSA's self serve campaign dashboard allows you to target podcast listeners by desired demographics, interests, budget and more. Their algorithm allows you to buy advertising by audience reach verses per show.
Reaching high-value audiences has never been this easy. Work with Ossa to amplify your brand through some of the best storytellers, speaking directly to your consumers. Read More
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters.
The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. Read More
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