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The 2025 State of Video Podcasts
Video podcasting isn’t the future, it’s the now. According to Sweet Fish Media’s 2025 State of Video Podcasts report, YouTube has officially claimed the top spot for podcast discovery, eclipsing Apple and Spotify. The shift isn’t just about preference; it’s about visibility.
The report reveals that while only 17% of all podcasters record video, a staggering 61% of the top 150 podcasts consistently release video content. The message is clear: the shows rising to the top are the ones showing up on camera.
What’s driving this trend? Audience behavior. Viewers want connection, expression, and authenticity, and video delivers all three. The report highlights how video-first platforms like YouTube, TikTok, and Instagram are dominating attention spans, and podcasts that show faces and tell stories visually are outperforming those that don’t.
It’s not just about recording a Zoom call either. Strategic podcasters are building full studio experiences, investing in multi-camera setups, branding their sets, and optimizing content for repurposing into short-form clips.
For independent podcasters, the takeaway is powerful: recording video isn’t just a nice-to-have, it’s a growth strategy. The barrier to entry has never been lower, and the upside has never been higher. Read More
Article originally written by Paige Peterson and published on Sweet Fish Media.
Spotify just rolled out a new feature called “Plays” that shows play counts publicly on podcast episodes.
According to Spotify, and I quote, it’s to “help users of the Spotify platform discover popular content more easily” and “give creators a deeper understanding of how their content resonates.”
But this isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field. And it doesn’t benefit you. It benefits Spotify.
The worst part? It distracts you from the metrics that actually show if your podcast is growing. Read More
Article originally written by Courtney Elmer and published in the Podcast Strategy Report.
Podcasting in 2025 feels more challenging than ever, not necessarily because of an oversaturated market, but due to heightened listener expectations, fragmented data, and the influx of celebrities and corporations into the medium. Although fewer active shows exist now than in 2018, the bar for quality and uniqueness has risen dramatically.
Long-time hosts like Tim Ferriss and Amy Porterfield are rethinking their strategies as once-reliable growth tactics no longer deliver results. Listener habits have evolved with platforms like YouTube and Spotify changing how consumption is measured and this is making traditional download stats misleading. Watch Now
For podcasters looking to build and grow in 2025, Instagram has become a must-have platform — and CoHost recently laid out a compelling case why.
But while Instagram alone offers enormous opportunity, pairing it with a smart engagement tool like Stampede Social takes podcast promotion to the next level — creating a direct, trackable path from discovery to loyalty.
This guide breaks down everything podcasters need to know about using Instagram effectively and how to supercharge results with Stampede Social. Read More
Article originally published on Stampede Social and sourced from Alison Osborne of CoHost.
🎤 🎧 Congratulations to Jeff Dowskin of Classic Conversations on hitting the 5 year milestone!
Take a deep dive into pop nostalgia with us! Pop culture influencers, TV stars, film actors, comedians, and musicians share inspirational stories about the road to success. Insightful conversations that are part comedy/part drama and are always entertaining! If you love classic TV, you'll love Classic Conversations with your host, comedian, Jeff Dwoskin.
For more than 60 years, men and women have brought energy, excitement, and spirit to the sidelines as professional cheerleaders for the National Football League. But there's so much more to these athletes than the routines and pom-poms. In this podcast, you'll go beyond the field and behind the scenes to meet the individuals who’ve worn the uniform with pride.
You’ll hear firsthand stories of hard work, personal growth, unexpected opportunities, and the impact this unique role has had on their lives, both during and after their time with the NFL. Whether you're a football fan, a former cheerleader, or just love stories of resilience and passion, Sideline Legends offers an inside look at what it truly means to be a National Football Pro Cheerleader.
Yes, Real Business Connections is a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we're so much more. We're about the habits, mindsets, and strategies that create true growth, connection, and fulfillment.
Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.
🎤🎧 Jenny C Cohen is a breast cancer survivor and host of Dance to Heal, and it is her mission to help people who have been through the most debilitating, disfiguring, traumatic events like breast cancer to feel bold, beautiful and full of life.
Join Jenny as she shares stories of how dance and movement can heal with the help of amazing and inspiring guests. Jenny will bring new techniques to help you on your life journey and healing path.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.
Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way.
Ranked by Publishers Weekly as one of the fastest-growing publishers in the nation ten times in our short history. Morgan James is reported to be “the future of publishing.”