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The Infinite Dial 2023: Podcasts are Back!
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The Infinite Dial 2023 marks the 25th anniversary of the study, which is the longest-running survey of digital media consumer behavior in America. Last week, Edison Research Vice President Megan Lazovick, with Edison Research President Larry Rosin, presented the latest research from the annual study, including highlights of trends from 1998 to 2023.
Lazovick said, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.”
Jeanine Wright, Wondery COO and General Manager, noted, “Having credible data is the key to growing the audio space for creators and advertisers alike. Everyone at Amazon Music, Wondery, and ART19 is proud to support the annual Infinite Dial survey, providing information that the audio and social media spaces can use to plan their strategies in the year ahead.”
Podcast findings include:
Monthly and weekly podcast listening bounces back:
42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022
The majority of Americans age 12-54 (53%) have listened to a podcast in the last month
31% of Americans 12+ have listened to a podcast in the last week, up significantly from 26% in 2022
39% percent of those Americans age 12-54 have listened to a podcast in the last week
Article originally published on Edison Research
Image: Descript
As a podcast host, I know how frustrating it can be to pour your heart and soul into creating episodes every week with no feedback or growth to show for it. It’s hard out there — the number of podcasts is massive, and it’s only getting bigger. That makes it difficult for podcasters to stand out and attract new listeners.
While many podcasters do their best to promote their shows on platforms like Twitter and Instagram, I’m here to tell you that you’re probably overlooking one of the most powerful promotional tools there is: LinkedIn. By optimizing your LinkedIn profile, crafting the right kinds of posts, and starting a LinkedIn newsletter — in essence, playing by LinkedIn’s rules so the algorithm will reward you — you can create a loyal following of podcast listeners, build an engaged community, and potentially turn your audience into customers. And the best part is you don't need a large audience to generate results. Read More
Article originally written by Renee Teeley and published on Descript.
As a podcaster, having a strong connection with your listeners is key. But how do you actually establish that connection with them? It all comes down to trust. Learn how to establish trust with your podcast listeners.
It’s one thing to release a podcast to the world, but it’s another thing to release a podcast that sparks trust with your listeners. If you’re a brand, creating this sense of trust is even more of a necessity.
Let’s look at why this is.
As a brand, you may have a variety of goals for your podcast, really the list can be endless depending on how unique and niche you want to get. Maybe you’re looking to create a podcast for lead generation, thought-leadership, awareness, positive brand association, stakeholder relationships, we could keep going but we’ll end it there. Read More
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