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The 40(ish) Most Powerful People in Podcasting!
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Clockwise from left: Emma Chamberlain, Conan O’Brien, Jemele Hill, Alex Cooper, Joe Rogan. CHAMBERLAIN: TODD OWYOUNG/NBC/NBCU PHOTO BANK VIA GETTY IMAGES, O’BRIEN: CINDY ORD/GETTY IMAGES FOR SIRIUSXM, HILL: DANIEL BOCZARSKI/GETTY IMAGES FOR SPOTIFY, COOPER: COURTESY OF SUBJECT, ROGAN: COURTESY OF THE JOE ROGAN EXPERIENCE.
THR’s inaugural Podcast Power List features the creators of the medium’s most influential shows and the executives behind the latest megadeals.
t would be reductive to say podcasts are having a moment right now. The industry, which is expected to generate $4 billion in revenue by 2024, can trace its roots back to the days of radio, when creators were making podcasts long before Ben Hammersley coined the name.
But the format’s impact and moneymaking potential have arguably never been higher, as evidenced by the entry of new megawatt voices like Meghan Markle, whose Archetypes dominated the charts shortly after launch.
For this year’s inaugural Podcast Power Players list, THR examined the medium’s current landscape, taking reach and influence into account to determine the leading dealmakers and front-facing creatives pushing the industry forward. Read More
Article originally written by THR Staff and published on The Hollywood Reporter.
Equine Network has acquired the Horse Radio Network, a leading podcast network for equine enthusiasts
Equine Network, LLC (“Equine Network”), the market-leading tech-enabled data and membership services platform to the $130 billion US equestrian industry, today announced it has completed its acquisition of the Horse Radio Network (“HRN”), one of the longest running independent podcasting networks in the world founded by long-time Podfamily member Glenn Hebert!!
The expansion of Equine Network’s capabilities to include the Horse Radio Network fits naturally with the company’s plans for growth and mission to present innovative content and engaging digital experiences designed to inform and entertain their target audiences. Read More
The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of nearly 3,000 shows, including more than 225 exclusive podcasts.
For September 2022, the average CPM rate was $24.35 for a 60-second ad spot. That figure is up slightly from last month (August 2022 avg. CPM rate: $23.49) and has increased year-over-year (September 2021 avg. CPM rate: $23.19).
“We are seeing rates buoyed as we approach the last quarter of the year due to increased demand,” added Hanley. “I also believe there is a flight to quality occurring as brands cut ineffective ad channels and allocate remaining budgets to proven winners like podcast advertising.”
The three highest CPM categories in September based on delivered advertising were:
Technology: $28
Business: $26
Education/Religion & Spirituality: $25
Moreover, three categories where advertisers can effectively tap into highly engaged audiences at more accessible CPM rates include Fiction, Art, and TV, which averaged in the high teens in September.
Libsyn’s AdvertiseCast combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.
🎤 🎧 Podcasting Business School with Adam Schaeuble delivers podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place.
This show will provide answers to questions like:
*How do I start a podcast?
*How do I get more podcast downloads?
*How do I monetize or make money as a podcaster?
*How do I use my podcast to grow my business?
*How to get podcast sponsors?
🎤 🎧 I Have a Podcast features conversations with the celebrities, creatives, and creators who are impacting today‘s media, culture, & technology.
Join Vinnie Potestivo, veteran television & talent development executive, and his guests as they dive into the creative decisions, mistakes, and stumbles that continue to impact today‘s pop culture.
Your podcast cover art is the first thing listeners see when browsing their podcast app. Does yours stand out?
We talk with two top designers, Doris Short and Prescott Perez-Fox about how to approach cover art in a way that gives your podcast the leading edge.
We cover:
Key design principles
Design process
Overcoming creative blocks
Brand identity
Tech specs
Determining the efficacy of your design
Watch the video, let us know what you think, and don’t forget to subscribe to Libsyn’s channel for everything podcast!